Dr. Joerg Meurer

Veränderer, Unternehmer, Strategieberater, Managing Partner von KEYLENS, Lehrbeauftragter für Marketing an der Uni Bremen

[Dr. Joerg Meurer @joergmeurer]

https://t.co/ScW7a5QP5P

[Dr. Joerg Meurer @joergmeurer]

AI advantage will come less from who adopts first and more from who leads best. Prophet’s 7th edition of our Catalysts research series kicks off a 5-part blog previewing research coming later this year. Read more: https://t.co/sHEdn7SkQO

[Dr. Joerg Meurer @joergmeurer]

https://t.co/dY5emmd9t5

[Dr. Joerg Meurer @joergmeurer]

The China market is arguably the most competitive retail environment in the world right now. Even the industry leaders are feeling the pressure. So, where is the opportunity for a new entrant like Alo? My colleague Virginia Ngai shared her perspective: https://t.co/ATof49S6TY

[Dr. Joerg Meurer @joergmeurer]

Prophet partnered with a Japanese financial services leader to reimagine its brand for its next chapter of growth. We brought Amova Asset Management to life through a visual identity that combines precision with warmth. Read our case study here: https://t.co/8PvmzwduyK

[Dr. Joerg Meurer @joergmeurer]

Prophet partnered with a Japanese financial services leader to reimagine its brand for its next chapter of growth. We brought Amova Asset Management to life through a visual identity that combines precision with warmth. Read our case study here: https://t.co/Q3n29Mraxw

[Dr. Joerg Meurer @joergmeurer]

The China market is arguably the most competitive retail environment in the world right now. Even the industry leaders are feeling the pressure. So, where is the opportunity for a new entrant like Alo? My colleague Virginia Ngai shared her perspective: https://t.co/U0Ker8xjD9

[Dr. Joerg Meurer @joergmeurer]

AI adoption is soaring—yet trust, transparency & human connection remain top concerns. In our survey of 2,000 consumers across 5 markets, these tensions kept surfacing. The next frontier? Human-centered AI. Discover more in Prophet’s latest research. https://t.co/VUDBzqREIt

[Dr. Joerg Meurer @joergmeurer]

Brands now need to win with both people and AI. This article by Chan Suh explores why emotional storytelling must be backed by verifiable proof as AI shapes how consumers research, compare, and verify brands. https://t.co/zbCYwDb2wA

[Dr. Joerg Meurer @joergmeurer]

https://t.co/NvFbnW55o6

[Dr. Joerg Meurer @joergmeurer]

The Multiplier Playbook is live. Built with WARC, Analytic Partners, https://t.co/Ug16xSC97H, Prophet and System1, it tackles 4 blockers to integrated advertising: C-suite disconnect, brand equity gap, siloed teams, and the split between creative & media. https://t.co/62VN0Swb2k

[Dr. Joerg Meurer @joergmeurer]

https://t.co/UuaVhXS9At

[Dr. Joerg Meurer @joergmeurer]

https://t.co/kuwHu6eMSB

[Dr. Joerg Meurer @joergmeurer]

Chinese brands are going global. However, to drive long-term growth, they must transform from "selling products" to "building brands." Here're five strategic priorities: https://t.co/vxOjyHbiLz

[Dr. Joerg Meurer @joergmeurer]

Facing increasing competition, AB InBev Korea turned to Prophet to help create a new beer brand Hanmac for the Korea market. This is how we brought this popular lager brand to life: https://t.co/gMQmRhehcq

[Dr. Joerg Meurer @joergmeurer]

Prophet partnered with AB InBev Korea to help its iconic beer brand Cass chart a new path to growth for the brand and business, increasing total market share to over 50%. Check out how we made it happen! https://t.co/YSqWQ7A1aj

[Dr. Joerg Meurer @joergmeurer]

Prophet’s 2025 corporate earnings revealed five critical trends: AI execution is key (not talk), talent restricting is happening, reinvention towards relevance, organic growth over M&A, and customer obsession is crucial. Read our full breakdown. https://t.co/ga3tdjloMW

[Dr. Joerg Meurer @joergmeurer]

How could international athleisure brands win in this ultra-competitive APAC market? Check out the perspectives from colleague Virginia: https://t.co/n2PRVo2StI

[Dr. Joerg Meurer @joergmeurer]

Just listened to our @Prophet’s Scott Davis on the CMO Whisperer podcast. His core insight? #Brand is a promise made and an experience delivered. Break either, and nothing else matters. Listen now. https://t.co/QI5cuO8QfV

[Dr. Joerg Meurer @joergmeurer]

Just listened to our @Prophet’s Scott Davis on the CMO Whisperer podcast. His core insight? #Brand is a promise made and an experience delivered. Break either, and nothing else matters. Listen now. https://t.co/8SC0Q37A6M