Joey Prebys 🌼💕

Crypto content writer. Is Web3 the answer to all the world's problems? Asking for a friend.

[Joey Prebys 🌼💕 @joeyprebys]

I started my career as a bank teller and personal banker, helping people navigate overdraft fees, remittances, and account access. That work shaped how I think about financial systems—who they serve, and who they leave behind.

[Distractive @distractivexyz]

No more big deck energy.

We ship marketing campaigns like code.

Fast. Iterative. Live.

You build the tech.
We build the momentum.

[Distractive @distractivexyz]

Building useful tech is one thing.
Getting normies to understand it is another.
Narrative is everything.

Distractive PR Lead, Jonathan Duran, breaks it down 🎧

[Distractive @distractivexyz]

64.3% of you responded True
35.7% of you responded False

Here's why.

With the potential to be the most impactful tech in our lifetime, it's easy to imagine AI automating away knowledge work.

But the real key to staying relevant in our industry is understanding where human intelligence is non-negotiable.

Things AI does well
→ spotting trends
→ ideation & generative content
→ prototyping

Things AI doesn't do well
→ relationship building
→ IRL context & cultural nuance
→ intuition & emotional intelligence
→ being 100% reliable (black box problem)

The takeaway: tech can scale your output but not authenticity. Today, the most productive teams are those that adapt.

We still need experts to read the room and QA content, make intuitive decisions, and be human.

It's not AI vs. humans. It's humans who wield AI well vs. humans rawdogging their 9-5.

[Distractive @distractivexyz]

Who can relate?
Learn how to do Web3 PR the right way: https://t.co/51PAD7QiWE

[Distractive @distractivexyz]

Web3 PR isn’t what it used to be. It’s evolving in real time.

Most startup “PR strategies” only add to the noise & lose brand credibility.

On Nov 13, we’re breaking down the framework that actually works.

📅 FREE 30-min webinar

Register: https://t.co/51PAD7QQMc

[Distractive @distractivexyz]

KYC isn’t just for compliance. It’s for content too.

Devs, degens, & normies speak different languages.

So if you don’t know who you’re talking to, a “content strategy” is more noise.

Here's why audience research is the missing alpha in Web3 ↓

[Distractive @distractivexyz]

Every industry needs journalists who ask the hard questions. Especially crypto.

[Distractive @distractivexyz]

Hello gm/gn ☀️

Uptober is here. Are we so fn back?

While the doomers were stuck on the sidelines, the trenches were buzzing.

Here's your crypto recap ↓

[Polkadot @Polkadot]

Imagine the cloud, powered by old smartphones.

Or your maps app, where you collect the data and not Big Tech.

This is how blockchain democratizes Web2.
@Acurast @silencioNetwork @hotspotty

Learn more about DePIN apps building on Polkadot and beyond 👇

[Polkadot @Polkadot]

https://t.co/FQccZWv2KP

[Polkadot @Polkadot]

Blockchain is redefining what it means to be a gamer.

Video games are evolving from player experiences into a digital realm for creators, owners, & competitors alike.

Explore how Web3 is changing the game + Polkadot’s role in it ↓

[Joey Prebys 🌼💕 @joeyprebys]

Old job 🤝 new job.

Earlier this year, I was writing the invites to @Consensus2025. Now, I get to write from the other side of the table.

Let’s show ‘em what @Polkadot's building.

[Distractive @distractivexyz]

Open call for eco teams and builders 📣

Polkadot is showing up for @consensus2025 and you can be part of it.

Want to demo your stuff or just rep your project at the @Polkadot booth? Fill out the form below. Hurry, slots are limited.

👉Apply here: https://t.co/9NF6bfUeup

[Distractive @distractivexyz]

Open call for eco teams and builders 📣

Polkadot is showing up for @consensus2025 and you can be part of it.

Want to demo your stuff or just rep your project at the @Polkadot booth? Fill out the form below. Hurry, slots are limited.

👉Apply here: https://t.co/9NF6bfUeup

[Joey Prebys 🌼💕 @joeyprebys]

Grateful to write for a brand that keeps the ethos of Web3 front and center, and makes space for this kind of thoughtful, values-driven work.

[Joey Prebys 🌼💕 @joeyprebys]

I started my career as a bank teller and personal banker, helping people navigate overdraft fees, remittances, and account access. That work shaped how I think about financial systems—who they serve, and who they leave behind.

[Joey Prebys 🌼💕 @joeyprebys]

My latest piece for @Polkadot explores how two of those tools—CBDCs and stablecoins—are evolving, and what they mean for the future of money.
Read it here:
https://t.co/ZLA19zYT87