1. Don't sell products. Sell results and solutions.
Don't talk about what your product can do.
Talk about what the product can do for them.
You don’t sell a camera by saying it can shoot video at 25,600 ISO. You sell it by telling people it can shoot video in the moonlight.
BREAKING: @ElonMusk says he recommends Government officials and leaders should speak in their own voices:
“I think people should speak in their own voice. I would encourage CEOs, legislators, to speak authentically.. Do the tweets yourself and convey your message directly”