John Gough

Digital strategy + communications. I love tech + puzzles + people. | Digital and web @elementthree

[John Gough @john_gough]

TL;DR:
1. Share strategy so people know what to build towards
2. Clarify customer segments and value propositions with your business model
3. Scale your effort and spend based on your goals
4. Share everything to build belief in your plans

If this thread helped you, let me know!

[John Gough @john_gough]

Most business leaders think of marketing as attracting customers. They start with communicating, promoting, and convincing.

They fail because they're not connected to the most essential three components:

• business strategy
• model
• growth goals.

Here's how they fit:

[John Gough @john_gough]

Sales and product teams will jump at customer connections made by marketing instead of tolerating or tuning them out entirely. (We've worked with plenty of salespeople who don't even follow up on MQLs).

And you can stop wondering why #marketing doesn’t work in your #business.

[John Gough @john_gough]

@aubtat @ShaanVP Same @aubtat - we use it for ourselves and clients and love it.

[John Gough @john_gough]

@banikaur1997 I’ve seen something similar called And-But-Therefore by Randy Olson. Another perspective for anyone wanting more examples: https://t.co/HvvbiZO03d Good stuff, Bani!

[John Gough @john_gough]

The most scanned QR code in history. #Superbowl

[John Gough @john_gough]

@peeplaja I found this yesterday and got some good stuff from it https://t.co/NRN9jrPVp0

[John Gough @john_gough]

@kyleplacy Totally. My kids were pretty chapped when their friends came over and said “yeah, we didn’t do e-learning.” They didn’t know that was an option.