John Moore Williams

Senior UX content strategist @google. Poet. Living HTML generator. My opinions, not my employer's. He/him/they. Moving to

[John Moore Williams @JohnAMWill]

Content-first design is how-it-works-first design. Don't think about how it looks until you've nailed how it works.

[John Moore Williams @JohnAMWill]

Content designer: I don't want to put the meaning in the box. We don't need the box.

Whole-ass org: It puts the meaning in the box or it gets the hose again.

[John Moore Williams @JohnAMWill]

@worldsayer @figmadesign lolsob

[John Moore Williams @JohnAMWill]

Hey guess what's true again this year, @figmadesign!?

You guessed it: no UX content title options.

[John Moore Williams @JohnAMWill]

Just signing up for Config and saddened to see 3 different types of designer — and absolutely no UX writer or content strategist listed in the role dropdown.

Many of us love you, @figmadesign. Bummer to see the sentiment is one-way only

[John Moore Williams @JohnAMWill]

@waldobroodryk @hemeon If the editor agrees, pay them. Even if they try to decline.

[John Moore Williams @JohnAMWill]

@waldobroodryk @hemeon Tools can help, of course, but there's no replacement for simply doing the thing, and getting feedback. An especially helpful flavor of that is working with an editor. If you're lucky enough to know one, ask if you can shadow them editing you, either live or in Google Docs.

[John Moore Williams @JohnAMWill]

@waldobroodryk @hemeon Outlines and Hemingway Editor can also help a great deal. Especially the former.

[John Moore Williams @JohnAMWill]

@brad_frost Oh also: get a therapist asap

[John Moore Williams @JohnAMWill]

@brad_frost "You are valuable and unique. There is no one on this planet like you. Never has been, never will be. I value you and your perspectives and I know others do too.

Also: no one is thinking about you anywhere near as much as you are."

[John Moore Williams @JohnAMWill]

Finally my phone understands me

[John Moore Williams @JohnAMWill]

@Mariah__Driver Much spleen toward the word "user" for sure. I like "people" as an alt

[John Moore Williams @JohnAMWill]

@candiwrites Truth. There should *always* be a "skip to recipe" link up top.

If only we could run every publisher through "how to make a not-shitty website" course.

Hell, if we require training for guns, maybe we should for web publishing too.

[John Moore Williams @JohnAMWill]

@candiwrites Yes, *but*:

If your product is recipes, you have to work *really hard*, be *really good*
and/or be *really niche* to have unique value or draw to an audience. (Or a really good content model.)

So that wall of text before the meat is "brand."

Or just ad space.

[John Moore Williams @JohnAMWill]

@adamta Who would want a god who cannot dance?

[John Moore Williams @JohnAMWill]

Maybe it's just me, but in the age of disinformation, integrating AI into search seems like the ... worst possible way to use it?

[John Moore Williams @JohnAMWill]

Maybe it's not so much that "nobody reads" as it is, "we're bad at presenting information clearly *and* equally bad at taking it in"

[John Moore Williams @JohnAMWill]

Starting to feel like U.S. politicians are just profoundly bad at infosec

[John Moore Williams @JohnAMWill]

D&D: NO OGL FOR YOU
Every other publisher: Bᵤₜ 𝓌ₑ ₕₐᵥₑ ₒₙₑ!
D&D: oopsie, "rolled a 1"

[John Moore Williams @JohnAMWill]

Look all I'm saying is: don't mark someone optional on your meeting invite and then ask why they didn't show

[John Moore Williams @JohnAMWill]

@p_cunning @sawakonakayasu I once took a workshop on (mis)using translation as a tool for generating new work and it saved my writing life. So much potential for making (it) new in those methods.

[John Moore Williams @JohnAMWill]

@johneze

[John Moore Williams @JohnAMWill]

So far, text-gen AI just feels a lot like distributed plagiarism