I’ve been creating videos for some of the biggest brands in the world.
Here are 4 things that actually help creators stand out and land the biggest brands:
1. Be creative, not complacent.
Don’t just deliver the brief. Elevate it. Most creators start playing it safe once brand deals come in.
2. Engagement = leverage.
When other brands interact with your content, it builds immediate credibility and increases your deal size.
3. Authenticity wins.
In a saturated feed, the only way to stand out is to be unmistakably you. Copying kills momentum.
4. Branding is everything.
If a brand can’t see themselves in your content, they won’t reach out. Align your aesthetic and storytelling with the clients you want to attract.
AI isn’t replacing real creatives. It’s replacing slow ones.
If you already work in production, AI doesn’t make your work worse.
It makes it faster, sharper, and work in a bigger in scope.
The only “AI slop” that exists comes from people who were never creating at a high level to begin with.
Creatives aren’t being automated out.
We’re being amplified.
The ones who understand that will own the next decade.
After one full year of creating content, my life changed forever.
Not because I got lucky.
But because I treated content like leverage and here’s how you can too:
1. Post relentlessly. Volume is your best teacher. Quality comes from quantity.
2. You are the niche. People don’t follow topics they follow personalities. Be bold with yours.
3. Engagement = currency. That’s what brands actually pay for.
4. Think like a founder. If you treat content like a hobby, expect hobby-level results.
5. Give insane value. If people aren’t learning, laughing, or feeling something, they’re scrolling.
This is the gold rush.
Every post is a lottery ticket except you control the odds.
Start creating. Stay consistent. And don’t overthink it.
Kling O1 by @higgsfield_ai has to be the best model out for video to video manipulation.
You can now relight, add and replace elements, change backgrounds, and reframe in seconds.