John Cornwill

I write about profit, founder sanity, and the messy middle of business nobody talks about.

Founder, Bakás & The Growth Dept.

[John Cornwill @johncornwill]

When you're young, your greatest asset isn't money.

It's energy, time, and the ability to take risks.

Passive income asks you to trade that for safety.

Safety at 25 is poverty at 45.

Use your best years to build something. Let the dividends come later.

[John Cornwill @johncornwill]

Increasing your price can save your business.

[John Cornwill @johncornwill]

When we raised our price, 3 things got better:

- Returns dropped
- Complaints disappeared
- The customers who stayed bought more

Cheap prices attract cheap buyers. A customer who leaves over ₱100 was never really yours.

[John Cornwill @johncornwill]

Nobody is coming to save you from your own numbers.

Not your accountant. Not your account manager. Not your affiliates.

They can give you reports and recommendations.

But if you're not honest about what you're actually making, nobody can fix what you refuse to see.

[John Cornwill @johncornwill]

If 98% of sales depend on people you don't control (aka affiliates), you're not a business owner.

You're a stressed, starving supplier.

[John Cornwill @johncornwill]

What if you could sell 1 product instead of 5 and make the same money?

Fewer staff, less warehouse chaos, no more overtime packing.

Raising your price isn't about being expensive. It's about buying your life back.

[John Cornwill @johncornwill]

Profit is peace.

It's not evil to make money.

[John Cornwill @johncornwill]

The tool is not the problem.
The platform is not the problem.

Stop blaming external factors.
Start assessing yourself.

[John Cornwill @johncornwill]

@pierreeliottlal CLAUDE

[John Cornwill @johncornwill]

Get early access and be one of our first 100 beta users: https://t.co/pWTGc00ZH5

[John Cornwill @johncornwill]

A lot of high-performing people are quietly overwhelmed.

Not because they’re undisciplined.

But because modern work creates mental clutter:
- thoughts scattered across notes, chats, calendars
- tasks living in too many places
- constant switching between contexts
- planning that feels like data entry

When your head is full, execution slows down.

And the problem isn’t effort, it’s friction before action.

The solution isn’t “another to-do list.”

It’s a Thought → Action system that turns messy thinking into a clear, executable day.

That’s what Hans, Fitz, and I are building Declut.

We’re looking for productive people who still feel mentally cluttered.

Get early access: first 100 beta users (link in comments).

[John Cornwill @johncornwill]

Most people don’t need more discipline. They need fewer decisions.

[John Cornwill @johncornwill]

We're building @declutapp in public! Here's our first raw video log.

https://t.co/g7rCYoKve7

[John Cornwill @johncornwill]

Get early access and be one of our first 100 beta users: https://t.co/pWTGc00ZH5

[John Cornwill @johncornwill]

If you’ve ever started a week feeling heavy for no clear reason… this is probably why:

Your brain is holding too much.

And every tool asks you to make more decisions before you can even start.

So you end up “planning” a lot… but executing less.

Not because you don’t care — because friction quietly kills momentum.

@HansSayson, @kulaizki and I are building a system that turns messy thoughts into a clear, doable day/week.

It’s called Declut.

We’re looking for productive people who still feel mentally cluttered.

Get early access: first 100 beta users (link in comments).

[John Cornwill @johncornwill]

Drop brands that are building in public. Need inspo.

[John Cornwill @johncornwill]

@budapp me!

[John Cornwill @johncornwill]

I will never get tired creating new things.

[John Cornwill @johncornwill]

@budapp Time to try this out!

[John Cornwill @johncornwill]

day 2 of building the next big productivity app

- Apple developer account approved!
- Beta is now being tested internally.

Fitz (@kulaizki) encountered some roadblocks in setting up the build in Testflight but it finally worked!

Hans (@hlsayson) finished the prompts for our AI-powered features.

Tempted to change the logo of the app but we settled with the original one after going through several other choices but not agreeing.

#startup #founders #saas #productivity