John Edwards

[John Edwards @JohnCPedwards]

The highly enthusiastic and smart MKTG3012 New Venture Marketing (NVM) class. These undergrad students presented many innovative and practical marketing plans for Australian new ventures. There was a big focus on sustainability and mobile platforms. "Go f…https://t.co/Upy4HHVgPV

[John Edwards @JohnCPedwards]

The MGMT8005 Management Technology class at Macquarie Business School. A great class to teach - with lots of new technologies to discuss and learn. The outlook is positive - exciting times for these students. Well done on an outstanding semester!! https://t.co/uMEevMAhx5

[John Edwards @JohnCPedwards]

A great start to 2023! My PhD research into improving sales performance (B2B) has just been published in the Journal of Business Research. Firms should consider implementing a "bottom-up" decision-making approach with their staff and creating an "entrepre…https://t.co/qVuR3jNTQM

[John Edwards @JohnCPedwards]

Final MKTG8007 B2B Marketing class for S2 2022 at Macquarie Business School. We covered much ground this semester from undertaking the global B2B Elevator/Lift Simulation game; hearing about Toyo Tires and Sales Management, and developing a B2B Marketing…https://t.co/BBN5hDozQB

[John Edwards @JohnCPedwards]

A big thanks to Hayden Begbie, National Sales Manager from Toyo Tires who was a guest speaker in our B2B Marketing Strategy unit at Macquarie Business School last night. Hayden talked about the capabilities a good B2B Salesperson, Key Account Manager, and…https://t.co/475H7jXRQD

[John Edwards @JohnCPedwards]

A big thank you to @superiorblack from @McCorkell Advertising who presented a B2B communication case study to the MKTG8007 B2B Marketing Strategy students at Macquarie Business School last night. An excellent mix of applying the marketing concepts/operati…https://t.co/S1epbbvMkp

[John Edwards @JohnCPedwards]

B2B Marketing importance in the 21st century. An excellent read for those who work in Management and Marketing. . #b2bmarketing https://t.co/Ndq18WCO0t

[John Edwards @JohnCPedwards]

A big yesterday. Formal PhD Graduation. A long and hard journey, but all worth it. A very very big thanks to my supervisors for their continued support: Morgan Miles, @dal_steve, Mark Frost, Tahmid Nayeem.

The Thesis was about: Linking Sales Performance…https://t.co/UDqhLIYZdH

[John Edwards @JohnCPedwards]

Great to be back teaching in the classroom this semester with students working with others to solve marketing problems. MKTK3003 Marketing Strategy. Macquarie Business School #Marketing #problemsolving https://t.co/VJucsLW1sq

[John Edwards @JohnCPedwards]

Great to be back teaching in the classroom this semester with students working with others to solve marketing problems. MKTK3003 Marketing Strategy. Macquarie Business School #Marketing #problemsolving https://t.co/vouLcvYlr5

[John Edwards @JohnCPedwards]

How to improve your B2B sales performance? Try developing entrepreneurial self-efficacy with your salespeople, and initiate creating selling and innovation approaches. Happy to explain this further if you are interested. #salesperformance #entrepreneurship https://t.co/k6Kqw09qSd

[John Edwards @JohnCPedwards]

How to improve your sales performance? Try some entrepreneurial methods in decision-making; create an entrepreneurial climate within your organisation; initiate some entrepreneurial sales actions.

I just presented my academic paper at the…https://t.co/smhJElbxGS

[John Edwards @JohnCPedwards]

While students are the centre and focus of schools and universities, staff collegiality is equally important. Happy to say that my work (teaching) colleagues are very supportive to each other and to students. End of semester celebratory lunch with my teac…https://t.co/4BplgaJiXS

[John Edwards @JohnCPedwards]

We just finished the MKTG3012 New Venture Marketing unit for the semester at Macquarie University. Let's hope the students, whom all showed a lot of enthusiasm and skills throughout the course, get to action their ideas in the marketplace. Congrats to all…https://t.co/nasWcQFbtT

[John Edwards @JohnCPedwards]

We just finished the MKTG3012 New Venture Marketing unit for the semester at Macquarie University. Let's hope the students, whom all showed a lot of enthusiasm and skills throughout the course, get to action their ideas in the marketplace. Congrats to all…https://t.co/9SKumfELMn

[John Edwards @JohnCPedwards]

https://t.co/JtZsqyEtpv

[John Edwards @JohnCPedwards]

Why is the BUDGET attention always focused on SPENDING money - rather than how AUS is going to earn money - now and in the future?? I often ask where is AUS revenue going to come from in the next 10 - 20 years - to service this Trillion $ debt and keep th…https://t.co/hvrfL9jF6W

[John Edwards @JohnCPedwards]

I have just got an academic paper accepted for a leading Entrepreneurship Conference – @ACIEKConference (Academy of Innovation, Entrepreneurship, and Knowledge Conference) - in Saville, Spain, in June 2022. The paper originates from my PhD Thesis.
Title o…https://t.co/wubTfLwwUt

[John Edwards @JohnCPedwards]

#JournalofBusinessResearch #MorganMiles #SteveDAlessandro #MarkFrost https://t.co/zifHYe83gZ

[John Edwards @JohnCPedwards]

My 1st published academic paper….in the Journal of Business Research.. for those who are interested in sales performance and entrepreneurship…...… #MorganMiles #SteveDAlessandro #MarkFrost #JournalofBusinessResearch
https://t.co/JjZu9nSlpy