John | Design & AI

Logos, ads, landing pages.. Doesn't matter, the aim is to create cool sh*t

[John | Design & AI @johndotdev]

So your definition of majority in an industry is based on client base??

If I say a majority of investing apps, you're going to pick based on client base... not the number of apps in the space??

And you're a designer??

[Daniel Sanni | Brand Designer @daniel_sunnie]

@johndotdev Is this your definition of the majority?
Not everything is a think piece

All of these apps crumpled together are not on the level of either IG, youtube or tiktok - which don't seem very blue either

[John | Design & AI @johndotdev]

Two headlines, Same product.

"We help businesses grow with AI automation"
"You get 10 qualified leads every week, on autopilot.

One sounds like a pitch
One sounds like a promise

Your visitor decides in 3 seconds which one is worth reading

Make sure yours is the second one

[John | Design & AI @johndotdev]

Brand strategy decides what you mean.

Logo design shows how you look.

One is the direction. The other is just a picture.

You cannot skip the first one and expect the second to work

[John | Design & AI @johndotdev]

Don't wait, post that your "bad" design today

[John | Design & AI @johndotdev]

Your AI design looks clean.

But it has no idea that your customers drop off at a specific step.

It does not know your legal restrictions.

It does not know what makes you different from your competitors.

Looking good and working well are two very different things

[John | Design & AI @johndotdev]

Founders use AI to generate a logo in 5 minutes and skip brand strategy entirely.

Big mistake.
A logo without strategy is just a shape.

Strategy decides your direction. The logo shows how you look.

A logo is a signature, not a storybook.
Build your foundation first.

[John | Design & AI @johndotdev]

Founders use AI to generate a logo in 5 minutes and skip brand strategy entirely.

Then wonder why nobody connects with their brand.
A logo without strategy is just a shape.

Fix the foundation first.

[John | Design & AI @johndotdev]

Your landing pages fail before anyone scrolls.
The headline kills it by talking about the product instead of the prospect

"Our AI tool helps teams collaborate" tells me nothing
"Save 3 hours of research time every day" tells me everything

Which one would make you keep reading?

[John | Design & AI @johndotdev]

@daniel_sunnie Mastodon, Discord, Twitter, Bluesky.... Why are you talking like I don't know what i am saying?

[John | Design & AI @johndotdev]

The same reason Snapchat used yellow.... To stand out

[kelvin Emmanuel Atasi @Uikelvin007]

Why on earth will anybody use yellow as a brand color for a medical business 😑😭

Ai will replace designers Una

[John | Design & AI @johndotdev]

Skip brand strategy today.

Pay to rebuild your entire visual brand in six months.

Your logo is a signature, not a storybook.

If your identity is not clear, your design will not connect.

P.S. Strategy is the foundation. It is not optional.

[John | Design & AI @johndotdev]

@daniel_sunnie for social media platforms, blue is the common colour... its not that its bad, its just rare

[John | Design & AI @johndotdev]

More founders need to hear this.

Generating ten beautiful landing pages in five seconds will not fix your conversion problem.

AI gives you speed. But speed without direction gets you nowhere.

AI is a helper, not a decision maker

[John | Design & AI @johndotdev]

@BasitOriola sell a course on how to design

[John | Design & AI @johndotdev]

@Uikelvin007 A poor response... you could have simply asked me to explain

[John | Design & AI @johndotdev]

@fr3nzie_designs if you didn't understand, you should ask someone to explain... but you aren't interested in understanding. so I'll let you be

[John | Design & AI @johndotdev]

AI cannot replace the four things only you understand

1. Your customer journey
2. Your industry knowledge
3. What makes you different

That is not a limitation of the tool. That is just the reality of building something that actually works.

[John | Design & AI @johndotdev]

Visitors don't hate your product.
They just don't understand what's in it for them.
Your headline is doing that to them.

Fix it:
1. Lead with the benefit
2. Add a number or time
3. State the exact outcome

People don't care until you make them care

[John | Design & AI @johndotdev]

exactly, you may not buy immediately but youwill remember the brand for sure

[Hexadeb👨‍💻💜 || Website Developer Nigeria🇳🇬 @webdeveloper_NG]

Most people think ads are designed to make you buy.

The best ads do something more powerful; they make you remember.

You might see an ad today, ignore it completely and still choose that brand 6 months later because your brain has seen it enough times to trust it.

Advertising isn't just competing for your money.
It's competing for a tiny space in your memory.

The companies that win that battle usually win the market.

That's why billion-dollar brands keep advertising even when everyone already knows who they are.

[Technical Ben @TechnicalBben]

I've seen this play out firsthand on Upwork.

I studied for a freelancer on how she wins job as a VA freelancer. Instead of quitting, she teamed up with a few people from her country and started an agency.

The agency ended up winning more work than their individual profiles ever did, and eventually every member benefited from the growth.

That's the power of agencies. One person opens the door, others walk through it too.

This is one thing Indians have figured out. They build agencies, create opportunities, and many of those people later go on to start agencies of their own.

Meanwhile, many of us prefer the solo route. And flaunting how much we earn like myself included. When we can dominate and be known for something.

Out of every 50 agency on Upwork 0.5 is probably African and most likely Nigeria.

and majority is Indian, Pakistan & USA.

If you're skilled, reliable, and interested in building something bigger than yourself, reach out. I've already started an agency and I'm open to partnering with people who want to grow together.