Johnny Kunza

Veteran of the media wars. On a mission to kick the activists and Google search warriors out of journalism. Co-founder @R2Reports.

[Johnny Kunza @johnkunza]

@Osint613 100% value, especially to working journalists. Happy to explain more offline.

[Johnny Kunza @johnkunza]

This. 👇

[Jay Caruso @JayCaruso]

This CBS thing is annoying because people behave as if a news organization is supposed to revolve around whatever leadership was there previously, and it doesn't work that way. When I was at the Dallas Morning News, the editor of the editorial department retired. cont...

[Johnny Kunza @johnkunza]

Being historic does not mean the business around it is healthy, and being a "legendary" correspondent does not mean the talent owns the institution. Scott Pelley is not 60 Minutes. He works for 60 Minutes.

Staff should have enough humility to know the show is bigger than them, especially when the business is trying to pivot to survive.

[Mediaite @Mediaite]

Scott Pelley Absolutely Hammers New '60 Minutes' EP to His Face — New Reports Reveal: You'll 'Never Be Welcomed Here' https://t.co/61ekrwnZE3

[Gerard Baker @gerardtbaker]

Yet again, the preening self-importance of these people is matched only by the total lack of self-awareness. The journalism they have done for decades has steadily lost the trust of most Americans. And they think those sent to change it are the problem?

[Johnny Kunza @johnkunza]

Facts.

[Curtis Houck @CurtisHouck]

Never let D.C. and NYC journalists ever tell you they don't want to or like being "the story."

They LOVE being the story.

They are the heroes of their own tall tales while many of us are just NPCs

[Johnny Kunza @johnkunza]

@thenewarea51 Thanks for the head's up.

[Johnny Kunza @johnkunza]

@matt86547114 @schenn4jvr @DylanByers @PuckNews I don’t understand why this is so hard to understand. News is a business. It needs eyes. Advertising has collapsed. Over the air has collapsed. News is cheap to make, yes, but that cheapness has finally caught up to television. The only way to survive is to adapt or cut costs.

[Johnny Kunza @johnkunza]

@matt86547114 @schenn4jvr @DylanByers @PuckNews You’re so off on this it’s hilarious. You think 60 Minutes costs nothing to produce? Yah they pulled in $80 million, that’s down from $123 million in 2012. They’re a huge line item in the news budget. No smart business person is going to say, that’s fine keep losing revenue.

[Johnny Kunza @johnkunza]

@GShih5 @DylanByers @PuckNews Do learn how to read a ratings chart before showing how little you know about this.

CBS News was around a 7.1 household rating in 2000. Today, it’s roughly around a 1.2–1.3 rating depending on the week.

[Johnny Kunza @johnkunza]

@ElceePlaysCiv @murphdogg29 @DylanByers @PuckNews And its viewership is down over 60%. What part of that’s not sustainable for business do you not understand? 1 million views on their YouTube channel does not make them the same amount of money as 1 million views on WCBS. They’re a business. They’re supposed to make money.

[Johnny Kunza @johnkunza]

@getrealTim @DylanByers @PuckNews Yah and that’s why networks are trying to build their own platforms because Netflix, Apple TV and YouTube are pulling eyeballs off their product. You literally just made my point.

[Johnny Kunza @johnkunza]

@matt86547114 @schenn4jvr @DylanByers @PuckNews Yah it’s called business. A top 10 show with shrinking audience. You can be top 10 all you want but when you hemorrhage audience and the digital ad revenue doesn’t make up for legacy revenue something has to change. Literally the same thing that happened to newspapers.

[Johnny Kunza @johnkunza]

@pandafresh @DylanByers @PuckNews And it fucking destroyed the revenue model of news and here we are.

[Johnny Kunza @johnkunza]

@matt86547114 @schenn4jvr @DylanByers @PuckNews I’m not ignoring it but it’s irrelevant at this point. There’s always churn when product changes are made. Listen, I’m no fan of an opinion page person running a newsroom but we can’t ignore the economics of news playing out here. Odds are extremely high they fold.

[Johnny Kunza @johnkunza]

@usappa00 @DylanByers @PuckNews If you think streaming makes up for over the air legacy advertising then I have some ocean side property in Kansas to sell you.

[Johnny Kunza @johnkunza]

@usappa00 @DylanByers @PuckNews So you do nothing and money magically appears? These are businesses, stupid.

[Johnny Kunza @johnkunza]

@schenn4jvr @DerekDervinis @DylanByers @PuckNews Bro… people are just turning the networks off. Nobody is watching network tv anymore.

[Johnny Kunza @johnkunza]

@murphdogg29 @DylanByers @PuckNews Yah a 4 share of less people watching still adds up to less people watching.

[Johnny Kunza @johnkunza]

@Gisele_ShoeSmug @DylanByers @PuckNews It’s called Neilson ratings and no. The Tiffany Network’s collapse is monumental is size and scope. It’s not hyperbole saying nobody watches them anymore.

[Johnny Kunza @johnkunza]

@schenn4jvr @DylanByers @PuckNews All newsrooms need to make money, even NPR knows that (hence yesterday’s layoffs). You know how news makes money? People. You need fucking people watching. Digital ads don’t cut it moron. You need eyeballs on your legacy product to support a newsroom of that size.