John Merris, CEO

CEO of Solo Brands, Marketing Maverick, Creator of Snoop X @SoloStove, BYU & UTexas Alum, Happy Husband and Father of Five

[John Merris, CEO @johnmerrisceo]

As the CEO of Solo Brands, my team and I were responsible for executing the @Snoop X @SoloStove campaign that blazed trails across the Web before Black Friday - with almost 7 billion impressions.

Allow me to share the marketing magic behind 𝘁𝗵𝗮𝘁 smoke(less) moment.

🧵1/44

[John Merris, CEO @johnmerrisceo]

Solo Stove - Snoop Goes Smokeless (case study) https://t.co/obyylrX3p0 via @YouTube

[John Merris, CEO @johnmerrisceo]

Thank you @outdoorretailer for sharing more of the backstory behind the Snoop X @SoloStove campaign. Love this! How Solo Stove Landed the Snoop Collaboration https://t.co/7vvx5JC0Pe

[John Merris, CEO @johnmerrisceo]

Our @Snoop X @SoloStove collaboration placed #18 on @adage 40 best ads of 2023! It was a thrill partnering with The Martin Agency on this trailblazing campaign 🔥

https://t.co/0ktXJ71OJc

[John Merris, CEO @johnmerrisceo]

Read more about @Snoop X @SoloStove in @adage @gillianfollett

“Everybody that I talked to, including [Snoop’s] whole team, was like, ‘It’s miraculous that we pulled this off."

“Ultimately I was able to backchannel my way to Snoop in a really fortuitous series of connections.”

[Ad Age @adage]

Inside Solo Stove’s viral Snoop Dogg partnership—and how it almost didn’t happen.
https://t.co/gcDke3P7y3

[John Merris, CEO @johnmerrisceo]

@snoop @SoloStove Thanks for reading. Let me know what you thought of the @Snoop X @SoloStove campaign!

And please 𝗹𝗶𝗸𝗲, 𝘀𝗵𝗮𝗿𝗲, 𝗮𝗻𝗱 𝗳𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 for more marketing insights, You can also 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 here:

🔥

44/44

https://t.co/B3SD8OVqJc

[John Merris, CEO @johnmerrisceo]

As the CEO of Solo Brands, my team and I were responsible for executing the @Snoop X @SoloStove campaign that blazed trails across the Web before Black Friday - with almost 7 billion impressions.

Allow me to share the marketing magic behind 𝘁𝗵𝗮𝘁 smoke(less) moment.

🧵1/44

[John Merris, CEO @johnmerrisceo]

@snoop @SoloStove Snoop gave us a chance to fulfill our 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝘁𝗼 𝘀𝗵𝗮𝗿𝗲 𝗴𝗼𝗼𝗱 𝗺𝗼𝗺𝗲𝗻𝘁𝘀 with people who have never had the chance to experience it quite like this before. And in the course of a few days, he did it again and again, billions of times over.

43/44