As the CEO of Solo Brands, my team and I were responsible for executing the @Snoop X @SoloStove campaign that blazed trails across the Web before Black Friday - with almost 7 billion impressions.
Allow me to share the marketing magic behind ๐๐ต๐ฎ๐ smoke(less) moment.
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Thank you @outdoorretailer for sharing more of the backstory behind the Snoop X @SoloStove campaign. Love this! How Solo Stove Landed the Snoop Collaboration https://t.co/7vvx5JC0Pe
Our @Snoop X @SoloStove collaboration placed #18 on @adage 40 best ads of 2023! It was a thrill partnering with The Martin Agency on this trailblazing campaign ๐ฅ
https://t.co/0ktXJ71OJc
Read more about @Snoop X @SoloStove in @adage@gillianfollett
โEverybody that I talked to, including [Snoopโs] whole team, was like, โItโs miraculous that we pulled this off."
โUltimately I was able to backchannel my way to Snoop in a really fortuitous series of connections.โ
@snoop@SoloStove Thanks for reading. Let me know what you thought of the @Snoop X @SoloStove campaign!
And please ๐น๐ถ๐ธ๐ฒ, ๐๐ต๐ฎ๐ฟ๐ฒ, ๐ฎ๐ป๐ฑ ๐ณ๐ผ๐น๐น๐ผ๐ ๐บ๐ฒ for more marketing insights, You can also ๐๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐บ๐ ๐ป๐ฒ๐๐๐น๐ฒ๐๐๐ฒ๐ฟ here:
๐ฅ
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https://t.co/B3SD8OVqJc
As the CEO of Solo Brands, my team and I were responsible for executing the @Snoop X @SoloStove campaign that blazed trails across the Web before Black Friday - with almost 7 billion impressions.
Allow me to share the marketing magic behind ๐๐ต๐ฎ๐ smoke(less) moment.
๐งต1/44
@snoop@SoloStove Snoop gave us a chance to fulfill our ๐บ๐ถ๐๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ต๐ฎ๐ฟ๐ฒ ๐ด๐ผ๐ผ๐ฑ ๐บ๐ผ๐บ๐ฒ๐ป๐๐ with people who have never had the chance to experience it quite like this before. And in the course of a few days, he did it again and again, billions of times over.
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