Jonathan Peykar

I write for people in their 20s and 30s who want to reach their goals, even with confusion and uncertainty in the way

[Jonathan Peykar @johnnywritings]

Being a lone wolf isn’t cool, it’s terrible.

Life as a lone wolf is much harder than life in a pack.

Humans aren’t meant to spend life alone, doing “monk mode” every two years. I honestly believe it’s a dangerous idea. Humans are meant to socialize, meet other people, and love.

[Jonathan Peykar @johnnywritings]

Last month advertising helped me pay for food. Many businesses lost money because of the war in Israel, including mine.

First week in, I didn't know what to expect. And while students kept taking lessons, my little tutoring business took a small hit. But I ran ads with only $59 and landed 2 new students. Over the next 4-6 months, each student will be worth $1000, if not more. Pretty crazy.

Advertising is the greatest skill in the world.

[Jonathan Peykar @johnnywritings]

https://t.co/TVmET2qn1p

[Jonathan Peykar @johnnywritings]

How I built a $2.5k/month tutoring business:

• Ditched my agency business
• Set my prices low
• Paid for promotion
• Delivered great service

Way easier than banging your head against the wall in extremely competitive industries like business consulting.

[Jonathan Peykar @johnnywritings]

https://t.co/VeAUN0Lutz

[Jonathan Peykar @johnnywritings]

@thedankoe It's great

[Jonathan Peykar @johnnywritings]

High-competition industries could easily drain you unless they really are your path. Low-competition industries give you a taste of success and keep you motivated.

[Jonathan Peykar @johnnywritings]

If you promote a business idea “seriously” over time and it doesn’t work, you may want to consider an alternative. It’s not quitting. It’s pivoting. If your business idea isn’t a hit, switch.

[Jonathan Peykar @johnnywritings]

A low-competition industry saved me from going completely broke.

I have already lost $40k in eighteen months, and was at my lowest. My marketing business seemed to go well in the first year but took a nosedive right after that.

I couldn’t stop the decline, no matter how hard I tried. But the demand in tutoring allowed me to build a more steady revenue in four months - with 25 students.

I thank God for it.

[Jonathan Peykar @johnnywritings]

I had never imagined I would tutor children. Most of my English students are teenagers, but I get many calls from parents telling me their kids need help. My little tutoring business grew all the way to 22 students, and I thank God for it.

[Jonathan Peykar @johnnywritings]

I left my job in January 2024 to start a business and eighteen months later, I failed.

To be fair, I worked with 12 different clients throughout that period and made some money. It wasn’t enough though.

I was two months away from going broke.

Never put of all of your eggs in one basket.

[Jonathan Peykar @johnnywritings]

I’m going back to therapy because my anxieties have gone out of control.

I developed a chronic habit of checking things.

I’ve been trying to resist them for the past four years, but I almost can’t take it anymore.

I check if my apartment’s door is locked four times a day, I brush my teeth for 15 minutes each time, I check my bag to see if my laptop is there… you get the point.

I thought it would go away with time, but it didn’t.

No point resisting.

[Jonathan Peykar @johnnywritings]

https://t.co/XDK2mVAMr6

[Jonathan Peykar @johnnywritings]

The value of suffering is skill. The value of suffering is resilience. I’m not saying suffer on purpose. But there’s not much point in running away from it either. You can spend your life taking the easy way out, but it will cost you your growth.

[Jonathan Peykar @johnnywritings]

Struggle makes you think, doubt, and grow. I’d rather learn from it than hide from it.

[Jonathan Peykar @johnnywritings]

@Tristan0x @CGTNOfficial It's coming

[Jonathan Peykar @johnnywritings]

@lex_node She obviously has no idea how dating works

[Jonathan Peykar @johnnywritings]

@otokyo__ Life

[Jonathan Peykar @johnnywritings]

My Linkedin engagement has tripled.

(then I niched down and it dropped to zero)

I used to test different "hooks", but quickly realized people got tired of them (and honestly, me too).

It's easy to come off as salesy and incongruent that way. Then a friend sent me a Jasmin Alic's video about LinkedIn content creation, and things started to click.

Before the drop, I did 3 things to improve my content:

1/ I put the takeaway in the first two lines

If your audience could skip the rest of the post, what would you tell them.

2/ I focused on solving specific problems for specific clients

It tightens your content and appeals to your target client

3/ I stuck with simple graphics and images of myself

If you can't make simple work, no point to double down on carousels and videos.

Make your posts all about your clients.

[Jonathan Peykar @johnnywritings]

3 listening tactics that close deals:

1/ Ask about their problem
2/ Ask what they've already tried
3/ Never interrupt- let them talk

As they speak, prospects spill the beans on what will make them buy.

Stop pitching. Start listening.