John P. McComber

B2B - SaaS - Global Commerce

[John P. McComber @JohnPMcComber2]

As #B2B firms look to #DX to improve efficiency, manual #AR processes are becoming a thing of the past. Research shows that 87% of firms with automated AR functions enjoy faster processes, while 75% say that it helps them offer superior CX. https://t.co/V4PUG0qMrI

[John P. McComber @JohnPMcComber2]

#AR automation has made huge inroads in the B2B sector over the past year. Its success is illustrated by improvement in key metrics such as days sales outstanding (DSO) which, when improved, tracks back to a more reliable cash flow. https://t.co/ZE3blhpiOI

[John P. McComber @JohnPMcComber2]

Both business #buyers and #B2BSellers are increasing their participation in #marketplaces.

What will influence conversions and purchases in this emerging space? Business buyers crave dependability, so bring trust to every interaction. https://t.co/4r7Uo8idLj

[John P. McComber @JohnPMcComber2]

#RadicalCuriosity is an important characteristic of marketers in 2021.

Rather than telling prospects what you think they need, ask them questions that will bring them around to realizing that what they need is what you are offering. https://t.co/FkrXOUbhsz

[John P. McComber @JohnPMcComber2]

#Forrester predicts that successful brands will take more control of their #CustomerRelationships. Not all will sell D2C, but all should develop direct customer relationships and connect consumers to brand product availability. https://t.co/NhDZXs8ilG

[John P. McComber @JohnPMcComber2]

The importance of a #brand sometimes gets lost because its ROI can't be quantified.

Your brand is important. It's the difference between customers recommending you to their friends or making a face at the mere mention of your name. https://t.co/09cXCw3UZe

[John P. McComber @JohnPMcComber2]

A recent survey showed 58% of employees trust a complete stranger more than their own boss. What to do?

#Leaders with a sense of humor are rated by subordinates as 23% more respected. You don't need a stand-up routine; the willingness to laugh is enough. https://t.co/ic6WdPxXRf

[John P. McComber @JohnPMcComber2]

#TextMessaging is not a replacement for #email or mobile apps, but it can help eCommerce #marketers engage and retain customers.

SMS has an open rate of 98% and many smartphone users will open a text within five minutes of receiving it. https://t.co/NI2oIpvkLC

[John P. McComber @JohnPMcComber2]

@Gartner_inc forecasts an uptick of 6-2% in IT spending in 2021 vs the 3-2% decline in 2020. Businesses will be forced to accelerate digital business transformation plans by at least five years due to Covid... #Covid19 #remotework #IT https://t.co/HtVWQGeBbF

[John P. McComber @JohnPMcComber2]

In this #TalkingB2B interview, @DougCaviness talks with @trustradius Founder & CEO @vinaybhagat about the major disconnect between B2B buyers and the companies that market to them.

#B2B #TrustRadius #B2Bmarketing https://t.co/RXWCdCfsBf https://t.co/Yrjlc1IgYh

[John P. McComber @JohnPMcComber2]

Which #B2B #marketing trends will be hot during 2021?

For one, video conferencing and pre-recorded videos are being used more to reach buyers. Live streams are also popular; there was a 50% increase in Facebook live viewings during the pandemic. https://t.co/WhidCrcCIn

[John P. McComber @JohnPMcComber2]

Going #global with your #business is a big step, but it can be profitable. If you're expanding to a different country, be sure to scope it out thoroughly. It may look very different from a business standpoint than from a tourist's view. https://t.co/5hYtWwTmtg

[John P. McComber @JohnPMcComber2]

Don't miss @cleverbridge B2B expert @DougCaviness on "The Payments Show" hosted by @SatPhull.

Doug explains how B2B buyer expectations are shifting -- and what digital companies can do to keep up!

#B2Bcommerce #digitalpayments https://t.co/dUjfkwKR5X

[John P. McComber @JohnPMcComber2]

Digital Adoption Solutions (DAS) platforms facilitate seamless #software #learning by improving user experience. Here's how #DAS can help you use the tools and technologies you have today without making major infrastructure investments. https://t.co/bnMN6ALllf

[John P. McComber @JohnPMcComber2]

The effective use of tech tools is no longer optional — ecosystems don’t run on spreadsheets!

Check out @cleverbridge positioned in the Channel Software Tech Stack 2021 by @jmcbain of @forrester.
(Channel Marketplaces, Finance, Pricing & Inventory) https://t.co/Ly0WogYDye

[John P. McComber @JohnPMcComber2]

In the latest #TalkingB2B interview, @MGIResearch's @KoornMatthijs discusses the most important trends in #B2Bpayments today. #cloudsoftware #SaaS #B2Becommerce #subscriptioncommerce #globalB2B https://t.co/QQorRf2bPG

[John P. McComber @JohnPMcComber2]

It is no longer enough for #B2B #ecommerce sellers to merely offer card or ACH payment acceptance. The growth of embedded finance and #BaaS offers a unique opportunity. With an embedded banking and payments piece built-in, payments are instant. https://t.co/XwKuaNw2r1

[John P. McComber @JohnPMcComber2]

#Churn is inevitable for #SaaS firms. Intent data can help teams anticipate churn and get ahead of it. This info allows you to sync key messages to what your customers have already seen. You may also find up-sell and cross-sell signals in the process. https://t.co/vr1t5OqEj3

[John P. McComber @JohnPMcComber2]

A key takeaway from the #ForresterWave is that #CX must be connected to the brand. The brand promise should be used to develop a vision and roadmap that uses those insights to create solutions that meet or exceed customers’ expectations of the brand. https://t.co/LATcwMurdR

[John P. McComber @JohnPMcComber2]

The Cross-Border Payments and #Ecommerce Report gives insight into the pandemic's effect on #globalpayments. It also analyzes the best ways to increase sales in today's diverse global market, based on region, field, and market. https://t.co/3AADxdEBN1