John Raser

Marketing maestro | Brand architect | Multimedia storyteller | Digital strategist | Renegade intrapreneur | Recovering golfer | Husband + Dad | 🎨🎬📲🍺🇬🇷

[John Raser @johnraser]

New year, no fear. I’m #BettingOnMeIn2023 and building my own thing. 🏴‍☠️

Wanna work together? LFG!

[Elon Musk @elonmusk]

You are the media now

[GoLobby™ @golobbyofficial]

📣 Join the flock and rise up! 💜 Elevate your civic influence and take political activism to new heights. 🦅

#GoLobby | #DemocratizingDemocracy

[John Raser @johnraser]

number of likes ≠ quality of your thoughts

[John Raser @johnraser]

LSWho?? 😈

[John Raser @johnraser]

If people aren't interested in what you're doing, it's because you're not that interesting.

[John Raser @johnraser]

To replace graphic designers and copywriters with AI, clients will need to accurately describe what they want.

We’re safe.

[John Raser @johnraser]

People don’t have short attention spans.

They have a a short tolerance for mediocre content.

[John Raser @johnraser]

Co-signed ✍🏼

[Amanda Goetz @AmandaMGoetz]

Companies can’t hire entrepreneurs to drive innovation
and then put them in legacy systems, orgs and politics.

If you really want innovation:

Hire entrepreneurs
Give them a north star goal
Give them resources
Remove constraints
Get out of their way

[John Raser @johnraser]

Lemme break something down for you real quick…

If a website claims to be an industry-wide media outlet, but the only way to get “news” or content on said site is to pay, it’s fake news and all articles, posts, and polls should be disclosed as sponsored content.

[John Raser @johnraser]

A user interface is like a joke. If you have to explain it, it's not that good.

[John Raser @johnraser]

Social media is not a tool for direct sales; it's a tool for building relationships that can lead to sales.

[John Raser @johnraser]

If people aren't interested in what you're doing, it's because you're not that interesting.

[John Raser @johnraser]

Word-of-mouth marketing still reigns supreme. Do something worth talking about.

[John Raser @johnraser]

birth
following up
death

[John Raser @johnraser]

A brand is much more than a company’s name/logo/product/price tag. It’s more than the marketing/advertising around these things. A brand is the consistent/recognizable feeling that all these things evoke. It’s the sum of how a product/biz is perceived by those who experience it.

[John Raser @johnraser]

When I grow up, I want to be a fired SEC football coach. #dreambig

[John Raser @johnraser]

What you look for you find. That’s how life works.

[John Raser @johnraser]

My toxic trait is saving social media posts to reference later and never being able to find them when I need to reference them later.

[John Raser @johnraser]

SEO isn’t about optimizing your site for Google; it’s about optimizing your site for users.

[John Raser @johnraser]

Campaign idea for 🍕 companies during election season:

☐ Republican party
☐ Democratic party
☒ Pizza party