John Rode

Demand generation consultant. From strategy to execution. Content to operations.

[Mike Volpi @mavolpi]

For a city to become a tech hub it requires more than a tax break. Investment follows talent - universities and anchor companies provide the innovators. We see you Toronto. 👀 https://t.co/JsUuXZ4eYa

[Index Ventures @IndexVentures]

1/ Today’s IPO marks an important milestone for @confluentinc ($CFLT)

A leader in the open source community, they’re transforming how companies harness their data.

Congrats to @jaykreps @nehanarkhede @junrao & the whole team 🎉

More on the journey 👇

[Index Ventures @IndexVentures]

From the get-go @jaykreps @nehanarkhede @junrao knew they were building a significant part of the data infrastructure & embraced open source with purpose/tenacity.

Our partner @mavolpi shares learnings from their journey w/ principal @CKellyToole
https://t.co/T72hI1kCZU

[Mike Volpi @mavolpi]

‘@confluentinc celebrates its IPO! Their evolution from open-source project to enterprise data platform surpassed only by personal transformations - incredible for me to witness. https://t.co/pJmvFwaH8y

[John Rode @JohnRode]

It bums me out many execs expect Demand Generation "strategies" to be just tactical "plans".

For example, we will create _____ content and push it out on _____ channels to achieve _____ goal at _____ cost.

This is a plan, not a strategy.

#demandgeneration #marketing

[Lance Armstrong @lancearmstrong]

Unreal!

[John Rode @JohnRode]

Collaborating to create marketing automation workflows is a similar experience to collaborating in Excel. It's brutal. There's no single way to do it.

Lesson: give your marketing ops person the leeway to set things up the best way they know how.

#marketingops #hubspot #marketo

[John Rode @JohnRode]

You know what's hard for content marketers to unwind?

When your CEO emphatically agrees you should create helpful, educational content. But in the next meeting you realize they meant help prospects by educating them on your product's benefits. #contentmarketing #demandgeneration

[Cultivate @CultivateAI]

If you're a leader of anyone (even your cat), we don't have to tell you: empathy matters more now than ever. That's why we created this Remote Manager Pledge, a fun reminder of small ways you can keep your team engaged during these challenging times. https://t.co/X0Pfo6aJA9

[John Rode @JohnRode]

https://t.co/Vif1FvDr0D

[John Rode @JohnRode]

Good article on the happiness/GDP paradox. Love the visual too. What's going on here? Income disparities? https://t.co/BWLWiqDzdD

[John Rode @JohnRode]

Insightful analysis of brands in Amazon's baby food category https://t.co/2wiS3I7hpj #ecommerce #amazon

[John Rode @JohnRode]

Intriguing - the risk of analyzing success and not failure. https://t.co/swHdRlMYyT

[John Rode @JohnRode]

Oh man @apple do you need that much packaging just for a new mac charger? It's cool and all, but would rather you just hand me the charger. #nopackaging

[John Rode @JohnRode]

Hi @teamsnap Your sales rep just informed us without warning that if we don't sign a contract today they will shut our site down. We're just a non-profit kids soccer league. Can someone help us export our players?

[John Rode @JohnRode]

https://t.co/C4PwRxaqkL

[John Rode @JohnRode]

Good intro piece on Content Syndication. https://t.co/r5ueYl96DH

[John Rode @JohnRode]

Organic blog traffic...takes perseverance  to earn it, but then it's the gift that keeps on giving. https://t.co/9Kj1FgA4uw

[The Economist @TheEconomist]

Parents now spend twice as much time with their children as 50 years ago https://t.co/5dVbbEz27M

[SaaStr.ai @saastr]

The thing that is predictive of both success and failure is great retention and a high NPS in users that love a product, or a lack of that. -- @sama