John Rougeux

I help founders and CEOs build niches and categories where they can be #1 | Category Design Advisor | 4x Girl Dad | ⛷️🚴🏽‍♂️🥾

[John Rougeux @johnrougeux]

@lochhead @MarkKilens @damphoux If you’re looking for a new podcast to listen to, you could do a lot worse… Of course, I’m insanely biased on this one 😎Just search for “category thinkers” in your favorite podcast player.

[John Rougeux @johnrougeux]

What are you listening to this weekend? 🙉

With 5 episodes of the Category Thinkers podcast out the door, these nuggets are my favs so far...

[John Rougeux @johnrougeux]

@lochhead @MarkKilens @damphoux, Pablo Gonzalez, and I already have a ton of unreleased material, plus some amazing interviews scheduled for this summer.

[John Rougeux @johnrougeux]

The phrase "There's a better way!" should be outlawed. Who's with me?

[Manny Bernabe @MannyBernabe]

Google Bard never had a chance. Long live the category king 👑 ChatGPT.

CC: @lochhead , @johnrougeux

[John Rougeux @johnrougeux]

Find a problem that really matters, for someone who’s in a position to pay for the solution.

And make the ramifications of not solving that problem explicit. ⚠️

It’s harder than it sounds, but it’s one of the most worthwhile things you can do.

#categorydesign

[John Rougeux @johnrougeux]

“The problem you think is the problem, is not the problem.”

[John Rougeux @johnrougeux]

They were too surface level.

“We’re easier to use.”
“We save time.”
“We offer a better option.”

If VCs or potential customers are getting glassy eyed when they hear your pitch…dig deeper. ⛏️

[Corey Quinn @coreyquinn]

Tired of blending in?

In this episode, @johnrougeux breaks down the key concept of being radically different and addresses the question, ‘But is Category Design just another marketing strategy or a holistic business approach?’. Plus, much more.

#categorydesign #strategy

[John Rougeux @johnrougeux]

What’s it called when a category gets nearly decimated, then resurrected?

https://t.co/ocsMIUEFdQ

#categorydesign #categorythinking

[Isaac M. Morehouse @isaacmorehouse]

We moved from the "How" economy to the "Who" economy, but most business still operating under the old playbook.

Let's compare, look at the dominant strategies of the old "How" economy (inbound and outbound), and see why Nearbound is needed in the new "Who" economy.

[John Rougeux @johnrougeux]

@BitcoinNewslet1 @BTCGandalf If you tour a home built in the 50s or 60s you'll see this plainly. All you have to do is look at the size of the closets and the garage! What once was plenty is now unacceptably small.

[John Rougeux @johnrougeux]

@WatcherGuru Too bad he doesn't even work for FTX anymore, so who knows if he can even back this up

[John Rougeux @johnrougeux]

Another good example of why interoperability is so key if blockchain is going scale. https://t.co/imqVsuo614