Thank you for bringing this to our attention. First, we’re mortified and apologize for any harm this may have caused. The characters shown are internal production codes that help our food safety and quality (FSQ) team track every product we make– each number and letter representing an element of when and where the product was made in our facilities. We’re genuinely upset these data points unintentionally formed something offensive. Second, our FSQ team is already implementing safeguards to prevent these random data points from ever recreating a similar outcome. Unrelated, we do not recommend consuming the pictured product based on the best by sticker from last August. We are more than happy to send you a replacement coupon for a new package. Thank you again for your outreach, it’s resulted in an important change in our process moving forward.
Content creator Bri Morales says a recent brand deal with Johnsonville let her tailor the ads to fit her voice, even when promoting the brand’s Dr Pepper sausage.
“It’s good! I ate it, and I actually like it. If I didn’t, that would’ve sucked.”
Variety’s Next Generation Entertainment Podcast Brunch at #SXSW is presented by Google TV.