John Stachini

Email + affiliate + PHP geek since 2005 👀 Making $80k+ monthly in the travel niche ✈️ Next: YouTube, Facebook & the journey to $100k 🇬🇧🇮🇹

[John Stachini @johnstachini]

July 2024 numbers:

$90,060 Earnings
$25,904 Expenses
$64,156 Profit

This is a catch up post for June and July. I massively upped my Facebook ads budget so my expenses have increased significantly

My earnings are almost all affiliate-based in the high-end travel niche so experience seasonality. I mainly earn CPC, with a bit of CPA and tenancy.

[John Stachini @johnstachini]

@Aoakudotcom Totally depends, but I generally find most people don't send frequently enough. I send every day to my 450k strong list

[John Stachini @johnstachini]

@nichesitesben Interested to hear views. I'm not convinced

[John Stachini @johnstachini]

I've never used Instagram seriously and it's great fun learning how reels, stories and posts work

[John Stachini @johnstachini]

Insta/YouTube progress report:

I've started a brand new YouTube channel that follows my new property investment venture. My launch strategy is to build up an Instagram following to help launch the videos.

At first, I tried the "follow as many people as possible" approach, but got banned for three weeks 🙈

Then I decided to throw money into boosting reels. And you know what, the ban got lifted instantly 🤷🏼‍♂️

[John Stachini @johnstachini]

I'm spending $20 a day and have hit 3k followers pretty quickly.

Meta really is all about the 💵

[John Stachini @johnstachini]

@NinaClapperton @richsangerSEO This is me 100%

[John Stachini @johnstachini]

None of the big non-search affiliates accept a CPA deal. There are too many reasons why you wouldn't be credited for the sale: Cashback sites stealing sales at the last minute; users rejecting cookies; browser privacy settings; incorrect attribution setup to name a few.

I work hard to deliver the user to a travel site, so I want to be paid regardless of a sale. It's not my job to close the deal

[John Stachini @johnstachini]

July 2024 numbers:

$90,060 Earnings
$25,904 Expenses
$64,156 Profit

This is a catch up post for June and July. I massively upped my Facebook ads budget so my expenses have increased significantly

My earnings are almost all affiliate-based in the high-end travel niche so experience seasonality. I mainly earn CPC, with a bit of CPA and tenancy.

[John Stachini @johnstachini]

What's the best way to professionally manage an Instagram account? Is it to stick it in a meta business account?

[John Stachini @johnstachini]

@bojbojbojbojboj @chfsrh Exactly this 👍

[John Stachini @johnstachini]

@oleggca Yes! I'm just starting a YouTube project so I'm definitely interested

[John Stachini @johnstachini]

@Nirav_Shah89 @TrunksInu Woah. I need to up my game

[John Stachini @johnstachini]

@garethaboyd 🤌🏼

[John Stachini @johnstachini]

@denmartine84682 Have to put my income to work somehow 🤑

[John Stachini @johnstachini]

Starting something completely new is such a buzz. I've set up my new YouTube channel and accompanying Insta.

I've been on a deep dive into video planning and production, marketing and designing the supporting brand.

And I've already got 1 subscriber 😆

[John Stachini @johnstachini]

@denmartine84682 It's massively out of my comfort zone as I'm fronting it myself (so I'm not sharing it here!) It's all about my new side hustle in property development

[John Stachini @johnstachini]

@mikefutia @jamierawsthorne Perfect, thanks 🙏

[John Stachini @johnstachini]

Decided to jump into YouTube as a revenue stream. I'm starting at zero. Who are the YT growth gurus to follow?

[John Stachini @johnstachini]

@eloffd Starting to regret my AWS stack 😵‍💫

[John Stachini @johnstachini]

@daftsimo When your site is big enough you ask for a cpc deal straight away, either through a network or as a direct arrangement. I pretty much refuse to work on cpa now, what with all the problems with cookies and attribution

[John Stachini @johnstachini]

@daftsimo You're unlikely to find cpc on offer by default. I would start working with a partner on their cpa terms and then try to negotiate a cpc deal when you're sending a bit of traffic