According to a recent report, TWICE๏ฟฝ๏ฟฝ๏ฟฝs contract renewal negotiations are being viewed as far more than a routine renewal, but as a major turning point for JYPE. The article says TWICE is the backbone of the company and that even if they renew, it only buys JYPE time, the long-term challenge is developing another group capable of matching TWICEโs stadium-selling power. Investors are now judging whether CEO Jung Wook can deliver on that strategy instead of continuing to rely on TWICE to keep the companyโs touring business afloat.