@airgups23@JohnathanBarnes Not sure “band-aid” is the correct word but curation 1.0 is part of the evolution and bridge towards the next iteration of curation which will have agentic capabilities and most likely an automated supply-chain. We’ll see how DSPs & SSPs evolve.
@JohnathanBarnes Direct from publisher data but similar to offline to online data matching and possibly modeling could be an issue (or at least an added complexity).