Ladder

A strength training plan from the world’s best coaches, every single day. Start your Free 7-Day Trial now ⬇️

[Ladder @joinladder]

Big day for us at Ladder! We’ve been dreaming of this one for a minute. 🫡

@Apple iOS App of the Day @AppStore

[Ladder @joinladder]

Yes.

[Connor @BusDownBonnor]

You’ve tried Facebook Ads.
You’ve tried Google ads.
You’ve tried TikTok ads.
But have you Miami beach boat ads?

[Ladder @joinladder]

That’s our girl!

[Sports Illustrated Swimsuit @SI_Swimsuit]

HILARY DUFF
SI SWIMSUIT 2026 COVER MODEL
@HilaryDuff #SISwim26

[Ladder @joinladder]

“No woman should lift more than 3 pounds.”

This is a literal quote from the most popular celebrity trainer of the last 20 years.

And for years, @hilaryduff believed it.

Until she started to lift. Then everything changed. 🧵

[Ladder @joinladder]

@HilaryDuff Hilary being asked about our campaign on the @TIME red carpet.

[TIME @TIME]

“‘Stronger not smaller’ is a huge, impactful statement that resonates with me,” Hilary Duff said on the TIME100 Gala red carpet. “I grew up during that time where all of us were trying to disappear and be waifs, and that’s not natural for my body.”

[Ladder @joinladder]

“No woman should lift more than 3 pounds.”

This is a literal quote from the most popular celebrity trainer of the last 20 years.

And for years, @hilaryduff believed it.

Until she started to lift. Then everything changed. 🧵

[Ladder @joinladder]

@HilaryDuff @HilaryDuff – 1 of 400,000 strong women on @joinladder.

The back cover of today’s New York Times and Times Square billboard. ⬇️

[Ladder @joinladder]

Hilary getting asked on the @TIME red carpet about our Stronger, Not Smaller campaign.

[TIME @TIME]

“‘Stronger not smaller’ is a huge, impactful statement that resonates with me,” Hilary Duff said on the TIME100 Gala red carpet. “I grew up during that time where all of us were trying to disappear and be waifs, and that’s not natural for my body.”

[ann @yaprelief]

I have never and I mean never been susceptible to marketing because I lead an entire department of it. I know the tricks. But that Ladder campaign with Hillary Duff? Within seconds I cancelled my current fitness app and subscribed to Ladder IMMEDIATELY! Very well done!

[Ladder @joinladder]

The world's best strength training app. 😎💪

[Saralena @saralnea]

Man, Hilary Duff really is selling whatever Ladder is 🔥💀

[David Barnard @drbarnard]

Not your average app ads.

(Gotta have @GregoryFStewart back on @SubClubHQ soon to talk about how they pulled this off and the results.)

[Ladder @joinladder]

@ImLizzieM Probably the training plan. 🫡💪

[Ladder @joinladder]

It's time we busted those myths about your lifts. With Ladder Corporate Compliance Officer @hilaryduff.

[Ladder @joinladder]

“No woman should lift more than 3 pounds.”

This is a literal quote from the most popular celebrity trainer of the last 20 years.

And for years, @hilaryduff believed it.

Until she started to lift. Then everything changed. 🧵

[Ladder @joinladder]

@DuffEspanol Home or gym 🙃💪

[Ladder @joinladder]

@barstoolsports Hilary Duff trains on Ladder 💪

[Ladder @joinladder]

“No woman should lift more than 3 pounds.”

This is a literal quote from the most popular celebrity trainer of the last 20 years.

And for years, @hilaryduff believed it.

Until she started to lift. Then everything changed. 🧵

[Ladder @joinladder]

@ImLizzieM @HilaryDuff Lizzie McFire

[Lizzie McGuire @ImLizzieM]

Hilary Duff stuns in new photos for @joinladder 🍑

[Ladder @joinladder]

Did we plan this? No. But will we accept it as a gift from the universe? Absolutely.

[Duff Crave @duffcrave]

Hilary Duff serves body tea on National Tea Day