Lizzie | Growth Marketing

Daily growth marketing tips for your personal brand or business from 10+ yr marketer @lizziekigen DM for consulting, training or strategy session 📩

[Lizzie | Growth Marketing @jointhegma]

If you see this, I'm Lizzie. A 10+ year marketer making #growthmarketing work for founders, businesses, and learners. Nee a consultant or trainer? Let's talk 🤝

I love mocha, storytelling, and well-written copy. What biz or passion project are you? Comment or let’s yap in DMs.

[Lizzie | Growth Marketing @jointhegma]

People search, check, compare, then decide. Ensure your business has an optimized Google Business Listing.

#GoogleBusinessProfile #LocalSEO #GoogleMaps #SEO #GrowthMarketing

[Lizzie | Growth Marketing @jointhegma]

CAC payback = time to recover acquisition cost.
Formula: CAC ÷ monthly gross profit/customer

Benchmark:
0–3m → Excellent
3–6m → Strong
6–9m → Healthy
9–12m → Watch
12m+ → High risk

Lower it with better retention, pricing, bundling & earlier upsells.

#MarketingTwitter

[Lizzie | Growth Marketing @jointhegma]

Search what your customers are likely to ask ChatGPT, Gemini, Claude such as .. “best X” “X near me” “X vs Y” “X for [audience]” etc. Check Google autocomplete, TikTok search, Reddit, YouTube, Quora, your FAQs, DMs and sales questions.
Create content to answer them.
#AIsearch

[Lizzie | Growth Marketing @jointhegma]

Black Friday is November 27. The retailers (and marketers) who win set their offers in early in October and cut the steps to buy.

#blackfriday #retailmarketing #ecommerce #blackfrisaydeals #holidaymarketing #marketingtwitter

[Lizzie | Growth Marketing @jointhegma]

I’m embarrassed to admit that I sometimes cringe at my very first pieces of content.
Isn’t it a privilege though, to cringe at a version of yourself that was BRAVE enough to start?
Without them, there wouldn’t be the ‘polished you’ right now. 🫶🏽

#motivation #personalbranding

[Lizzie | Growth Marketing @jointhegma]

This is an oversimplification. Organic and paid aren’t mutually exclusive. The numbers are arbitrary. Paid is great for momentum, rapid testing & getting early signals on product-market fit. Organic takes time. Context matters. Take blanket advice like this with a grain of salt.

[Codie Sanchez @Codie_Sanchez]

I'll die on this hill...

There is absolutely no reason you should touch paid ads until you're doing $5 to $10 million in revenue.

Learn how to create demand organically through content, partnerships, and outreach first. That's enough to take you to that 5-10M mark. Then once that engine is running, layer ads on top.

If you do it the other way around you risk getting eaten up by rising ad costs before your margins can absorb it.

[Lizzie | Growth Marketing @jointhegma]

Running a single ad to introduce your business and make a sale is like proposing on a first date. Not that it’s entirely bad, but it’s not recommended. 😄 Run full-funnel ads➡️ across multiple platforms and across the buyer’s journey. Breakdown below 👇🏽

#marketingtwitter #ads

[Lizzie | Growth Marketing @jointhegma]

@vistdev Thanks for the tip!

[Lizzie | Growth Marketing @jointhegma]

So Open AI and Anthropic did design their models to get “dumber” the longer you use them. I actually saw a disclaimer along those lines as my chat was getting longer. Turns out the fix is to start a new chat and transfer context. 👇🏽

https://t.co/IVrPSqHKOk

#Claude #ChatGPT

[David @ vist @vistdev]

@jointhegma Absolutely!
But wait - the real power move is to connect to a second brain app via MCP or CLI and use that to automatically have context available in all chats/sessions... such a time (and cost) saver!

[Lizzie | Growth Marketing @jointhegma]

Especially if you deal in high-value products. If you do 70% entertainment value and 30% educating your client, you might be losing out. Flip that to 70% educating and nurturing your ideal client, and 20-30% entertaining them.

#marketing101 #marketingtwitter

[Lizzie | Growth Marketing @jointhegma]

Being cringe is the price you’ll have to pay for visibility 🫶🏽

#marketingtwitter #growthmarketing #personalbranding #marketingstrategy

[Lizzie | Growth Marketing @jointhegma]

#NewProfilePic

[Lizzie | Growth Marketing @jointhegma]

A million views on your video means nothing if you don’t have conversions. DM to start tracking the metrics that matter for your business.

#growthmarketing #marketingtwitter

[Lizzie | Growth Marketing @jointhegma]

Your marketing is falling flat because of this one misconception about organic and paid marketing. 🛑

#marketingtwitter #growthmarketing #MarketingStrategy #paidmedia #DigitalMarketing

[Lizzie | Growth Marketing @jointhegma]

Drop me a DM.

Let's move your campaigns into Ads Manager and put your spend to work.

#MetaAds #TiktokAds #InstagramAds #FacebookAds

[Lizzie | Growth Marketing @jointhegma]

Stop listening to platforms telling you to "boost" your posts.

They want your cash; I want your campaigns to actually convert.

Right now, you’re just paying for vanity metrics on content built for scrolling, not for selling.

[Lizzie | Growth Marketing @jointhegma]

And more…
With 10+ years in marketing, I’ve optimized budgets from $100 a month to 7-figure campaigns. Here is what I had to learn early on: quick boosts are great for your ego, but they just don't cut it when you need real sales.

[Lizzie | Growth Marketing @jointhegma]

Why everyone is talking about Sydney Sweeney’s new ad campaign with Novig, which has clearly become more than “Just Sports”.
__
Sources: BBC, LifeStyle Asia, The Guardian, EduTalk Australia, Sydney Sweeney & Novig IG, Hannah Lucy Williams IG

#Advertising #marketingtwitter