Jonas | entrance.video

For products too good to enter quietly.
Building entrance — a creative studio for launch films.
Don't start your launch with silence↓

[Jonas | entrance.video @jonashempel_]

Nope, I did not use AI to create this in 10min🙂‍↔️

Just human thinking and a lot of creative vision✌️

[Jonas | entrance.video @jonashempel_]

Figma bringing image, video and motion workflows into Weave makes creating visuals easier.

Good. But when everyone can make a polished clip, the real difference is the idea behind it.

[Jonas | entrance.video @jonashempel_]

A launch video doesn’t need to explain every feature.

It needs to make the right person understand why the product matters — and want to see the rest.

[Jonas | entrance.video @jonashempel_]

The most dangerous sentence in motion design:

“I’ll just tweak the timing for five minutes.”

[Jonas | entrance.video @jonashempel_]

@alexmarin What’s up!
https://t.co/UwTrM8qFPL

[Jonas | entrance.video @jonashempel_]

Adobe is testing an AI assistant inside After Effects.

Great for expressions and project cleanup.

But if the idea is weak, getting to the final render faster just means you get to a weak film faster.

[Jonas | entrance.video @jonashempel_]

@debutly Why don’t you launch it with a launch video then ?

[Jonas | entrance.video @jonashempel_]

Launch videos like this one from @Base44 are becoming increasingly popular.

But what actually makes them work?

I broke down the storytelling and marketing behind this brand film.
https://t.co/R7XVjNhajV

[Jonas | entrance.video @jonashempel_]

Nope, I did not use AI to create this in 10min🙂‍↔️

Just human thinking and a lot of creative vision✌️

[Jonas | entrance.video @jonashempel_]

Why are more and more software companies investing in high-quality launch videos?

I took a closer look at @Base44's brand film to understand what makes this approach so compelling.

Full breakdown:
https://t.co/R7XVjNhajV

[Jonas | entrance.video @jonashempel_]

Don't let your software enter quietly. Make an entrance with an https://t.co/UwTrM8qFPL and get a head start. 🚀

[Jonas | entrance.video @jonashempel_]

@Base44 doesn't just show what its product does. It shows what's possible with it.

And that's what makes this brand film so interesting.

Here's my breakdown of the strategy behind it:
https://t.co/R7XVjNhajV

[Jonas | entrance.video @jonashempel_]

Why are more and more software companies investing in high-quality launch videos?

I took a closer look at @Base44's brand film to understand what makes this approach so compelling.

Full breakdown:
https://t.co/R7XVjNhajV

[Jonas | entrance.video @jonashempel_]

@Base44 doesn't just show what its product does. It shows what's possible with it.

And that's what makes this brand film so interesting.

Here's my breakdown of the strategy behind it:
https://t.co/R7XVjNhajV

[Jonas | entrance.video @jonashempel_]

Don't let your software enter quietly. Make an entrance with an https://t.co/UwTrM8qFPL and get a head start. 🚀

[Jonas | entrance.video @jonashempel_]

Breakdown of a conceptual Launch Video for @AymoAI

More about the project here: https://t.co/Qa3zvX05AE

[Jonas | entrance.video @jonashempel_]

Launch videos like this one from @Base44 are becoming increasingly popular.

But what actually makes them work?

I broke down the storytelling and marketing behind this brand film.
https://t.co/R7XVjNhajV

[Jonas | entrance.video @jonashempel_]

@faqdev Zero

[Jonas | entrance.video @jonashempel_]

Show me one good motion design video made with Opus 5.5.

Just one.

[Jonas | entrance.video @jonashempel_]

Don't let your software enter quietly.

Make an entrance with an https://t.co/UwTrM8qFPL and get a head start. 🚀

[Jonas | entrance.video @jonashempel_]

Nope, I did not use AI to create this in 10min🙂‍↔️

Just human thinking and a lot of creative vision✌️

[Jonas | entrance.video @jonashempel_]

Nope, AI Twitter. No real artist will be replaced.
Prove me wrong.