I am the owner of @canawrap and a brand identity specialist who provides branding, coaching, and consulting to home service businesses that want to grow.
Connection with your customer should be priority 1. How does your branding stand out and connect? How does your copywriting speak to their pain and connect with them?
The best businesses don’t guess.
Brian Scudamore didn’t build 1-800-GOT-JUNK? by accident.
One of his early moves?
Make the trucks impossible to ignore.
So memorable he put the truck on his jacket.
Not the logo.
The truck.
That’s what people remember in the real world.
Home service business owners f people have to question if it’s actually you, you’ve already lost.
They saw your truck.
They looked you up.
And nothing matches.
Different look. Different feel. No connection.
That’s where trust drops and your competitor wins.
Be unmistakable.