Most crypto users believe in self-custody. They just don’t act on it.
In our new report with @Tangem (n=3,100+ US crypto users), 66% say self-custody is important, yet only ~15% use cold wallets.
The gap is driven largely by misconceptions in how self-custody is understood.👇
Crypto-backed lending does not have a demand problem. It has a confidence problem.
Our latest research with @hodlwithLedn found that 88% of #crypto holders in the US and Australia would consider using a loan or credit product, yet only 14% currently use a crypto-backed loan.
Two years ago today, @alistairrennieX believed in @protocoltheory before that belief was easy.
Since then, he’s shaped our thinking, raised our standards, mentored our team, and led with rare wisdom, humility, and integrity.
Thank you, Ali. You’ve been extraordinary 🙏🫡
Really pleased to see @protocoltheory’s recent research with @Tangem featured in @TheBlockCo 🙏
The headline is Tangem’s growth, but the bigger story is what that growth reflects about self-custody.
That’s why we framed this as the rise of Active Self-Custody.
As crypto matures, control becomes just as important as access.
And self-custody is increasingly where that control is exercised.
🤔Crypto users believe in self-custody. But many still struggle to see where it fits into how they use crypto today.
Drawing on our latest research with @Tangem , our new article explores why operators need to move beyond secure storage and position self-custody as a layer for everyday participation. 👈👈👈
Read more: https://t.co/PS9htNbK9x
Excited to be supporting the Spring ’26 cohort of the @Cardano_CF Accelerator Program, working with founders to refine product, positioning, and growth strategies using @protocoltheory’s global proprietary consumer datasets, benchmarks, and Evidence-Led Adoption™ frameworks 🫡
No founder builds alone.
The Spring '26 Cohort of the Cardano Accelerator Program is backed by a network of legal, technical, and strategic Service Providers helping founders move faster.
Meet the partners shaping this cohort.
@protocoltheory is back at @consensus2026 for the third year running.
But this time, we’re on stage.
🎤 @alistairrennieX
🗓 May 5 | 11:45am (Spotlight Stage)
Programmable Utility:
How stablecoins shift from back-office efficiency → real revenue growth.
This isn’t about infrastructure anymore.
It’s about product, monetisation, and GTM.
🔪Expect sharp takes on:
• Business models
• Product strategy
• Go-to-market
Also in Miami: Niko Klacar.
✈️If you’re at Consensus, let’s connect.
https://t.co/xuZ7LkhIll
He’ll be delivering a keynote on Day 1 (May 5, 11:45am, Spotlight Stage):
“Programmable Utility: How Stablecoins Evolve from Back-Office Efficiency to Top-Line Growth”
Most crypto users believe in self-custody. They just don’t act on it.
In our new report with @Tangem (n=3,100+ US crypto users), 66% say self-custody is important, yet only ~15% use cold wallets.
The gap is driven largely by misconceptions in how self-custody is understood.👇
We call this Active Self-Custody: storing, growing, and spending assets within a single control layer.
For anyone building in wallets, exchanges, or onchain apps, the implication is clear. Growth depends on making self-custody feel usable, relevant, and safe to adopt.