jonathan bilima

Jesus freak since mid 2000's. Husband of one wife (Pauline). Pastor @ Relevant Church. I'm into learning about God and sharing everything with everyone.

[jonathan bilima @jonbilima]

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[Olly Hudson @oliverwhudson]

This brand hit a $100M+ run rate in 11 months.

IM8 is scaling like no other DTC wellness brand we’ve seen.

- **$100M+ run rate**
- **+74% QoQ growth** (Q3)
- **80% subscription rate** on new customers
- **AOV jumped from $110 to $150** (driven by new product launch)
- **Gross margin expanded from 52% to 60%**
- **EBITDA losses dropped from $40M → $8M**

The strategy? Exceptional.

A few months ago, we broke down IM8’s entire growth machine. So with the new updated valuation, I thought I’d share it again for those who haven’t downloaded it yet:

- Paid ads (Meta + Google)
- Top 3 Lander pages
- Subscription funnel
- Email + retention strategy
- Ambassador programme
- Organic & community
- Bundle offer setup
- Scientific brand positioning

It’s one of the sharpest wellness brand builds we’ve seen.

Want the full teardown?

1. Retweet this post
2. Comment “IM8”
3. Make sure you're following so I can DM you the board

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