Jon Boden

From Studios to Emmy nominations, I’ve spent my career telling stories for the world’s biggest brands. Now I use AI to create ads built for the next gen.

[Jon Boden @jonboden]

AI does not replace creative direction

This is the one nobody who hates AI wants to hear and the one nobody who loves AI wants to hear either.

Seedance does not write your story. Seedance does not pick your camera angles. Seedance does not decide that the pub is the answer to the lord's silent verdict. I did all of that - Seedance just rendered it.

If you don't have taste, AI will not give it to you. If you don't know what a period drama looks like, you can't prompt one. If you don't know why a worm's-eye angle works, you won't think to use it.

What AI replaces is the line producer, the crew, the location scout, the lighting team, the catering, the insurance, the 60 days of pre-production. Taste and storytelling still have to come from you.

If this helped even in a little, drop a follow for more production tips in both AI and traditional workflows.

[Jon Boden @jonboden]

Here's how I turned Lucky Charms, one of the most recognized cereals in the U.S. into a Netflix style period drama.

A real breakdown.

[Jon Boden @jonboden]

4,000 characters forces clean writing

Dreamina caps prompts at 4,000 characters. At first this felt like a wall, but then I realized the cap forced me to cut every word that isn't load-bearing.

No flowery descriptions, no "beautifully lit" or "stunning" - just the world, the character, the action, the lighting. The structure I land on every time looks like this: a header that establishes world, grade, characters, energy arc and the signature shot. Then shots, timestamped, named, 1-3 sentences each. Then a density and palette count at the end showing how often each visual element repeats.

That's the whole template. Use it, steal it, make it yours.

[Jon Boden @jonboden]

I made a 3 minute film exploring one question: What happens when Santa loses the one person who brought joy to him?

I recently submitted this project to the @WonderStudiosX Film Festival, and I am truly grateful that opportunities like this exist for creators who want to explore new ways of storytelling.

This started as a music video for a song I wrote and produced over eleven years ago. The track was upbeat, but the lyrics reflected how the holidays can sometimes feel isolating. When the video was complete, I realized I had unintentionally created the foundation for a deeper story.

I expanded the idea into a short film about a man moving through the holiday season alone, carrying memories of his wife, and facing a yearly tradition he is no longer sure he can continue. I created seven versions before finding the final one, with helpful notes from friends in entertainment. A special thank you to Sean Hoagland for offering thoughtful feedback that helped elevate the film.

Some of the music was created with Suno, and the visuals came together using Nano Banana Pro, Midjourney, Veo 3.1, Minimax, Kling 2.5, and Higgsfield Popcorn. Higgsfield is unpredictable at times, but when a frame works, refining it in Nano Banana Pro creates something special.

I am proud to share my first AI crafted film entitled “Lonely Christmas.” It is a three minute, warm and reflective story with a touch of mystery. If you feel inclined to watch or share it this season, I would truly appreciate it.

If you want to submit one of your creations, just click on the wonder app link below:
https://t.co/d1J6g4iunO

[Jon Boden @jonboden]

@beechinour RT

[Jon Boden @jonboden]

@freddiebambo linkedin

[Jon Boden @jonboden]

P.S. - Yes, we're working on some really cool projects, and would love to add yours to our schedule.

[Jon Boden @jonboden]

Using AI, I recreated a parody of the 'American Psycho' business card scene...

Except instead of business cards, it's viral AI characters comparing their terrible ads.

Here's why I made this:

[Jon Boden @jonboden]

If you're tired of wasting ad spend on content that doesn't convert, this one's for you.

[Jon Boden @jonboden]

Your AI commercial isn’t producing ROI because you’re selling your taste, not the angles buyers actually respond to.

I've used this exact research process for every winning AI-commercial I’ve created:

Step 1: Discovery → Resist the Urge to Brainstorm Immediately

At this stage, you literally know nothing. Creativity without context is just noise. Pause. Learn about:

- Company and its goals
- Audience they want to reach and what they truly want
- Content they’ve already created

Step 2: Research → Study Everything

- Competitor analysis: see what’s working and what’s failing
- Audience insights: dig deep. Check negative reviews as they often reveal hidden pain points and the angles that resonate most.
- Feed it all into ChatGPT or your AI research tool to synthesize patterns

Step 3: Synthesize → Build the Pitch from Evidence, Not Your Taste

- Don’t assume you know the customer
- Don’t overlay your own preferences
- Never ignore client-provided output

At our agency we use a repeatable framework to find winning selling angles that we can use in our AI commercials confidently.

If you want a step-by-step breakdown and templates, my Skool shows you exactly how to implement it.
​​https://t.co/uYaE58iSNt

[Jon Boden @jonboden]

I’ve spent 15 years writing & producing in Hollywood (even earned an Emmy nomination along the way).

Later, I scaled my agency past $75K/mo. Now I’m teaching creators the exact systems inside my skool community:

- Character consistency
- AI storytelling
- Directing AI like a film set
- Sound design & music layering for pro polish
- AI workflows to create at scale without losing quality
- Live calls with my network of top industry leaders
- Turning clips into AI commercials that sell for brands

Plug in here:
https://t.co/uYaE58iSNt

[Jon Boden @jonboden]

AI spits out clips.

But process + rhythm makes them cinematic, something clients know is worth their investment.

This is a breakdown of how I merge AI storytelling, character consistency, sound design, and editing to make premium high-impact AI-spots🧵

[Jon Boden @jonboden]

Timing lessons for AI commercials:

Every cut will set the emotion.

Fast cuts → urgency, chaos, hype.

Slow cuts → calm, suspense, depth.

Match pacing to the music.

Once the track feels right, I sprinkle sound effects (CapCut has tons).

Then I match cuts to the beat.

This is the surface level of the whole process.