Jonathan Bouman

Senior Digital Media Strategist @ThinkOodle #DigitalMedia communications content curator. Opinions are my own.

[Jonathan Bouman @JonBouman]

I’m happy to share that I’ve started a new position this week as Senior Digital Media Strategist at https://t.co/LWfu8eT8Mm! #share https://t.co/rjT90nIV5o

[Jonathan Bouman @JonBouman]

Tip-top tech: six trends that will redefine digital marketing @DeloitteDigital https://t.co/UHW5diBgdD

[Jonathan Bouman @JonBouman]

@Amanda_Balionis Pass the red tees on their drive, or forget to drop you off 😀😀😀

[Jonathan Bouman @JonBouman]

#OTT now represents 29% of TV viewing, but only 3% of #advertising spend! @Roku Launches 'Activation Insights' OTT Ad Product https://t.co/TPegGUqKrP

[Jonathan Bouman @JonBouman]

New @IAB study on digital viewing habits and how that impacts their receptivity to #advertising

https://t.co/eCFJ4tuaQ1

[Jonathan Bouman @JonBouman]

Video streaming trends to watch in 2019 - Think with Google @ThinkwithGoogle https://t.co/F6LcwDvueh

[Jonathan Bouman @JonBouman]

7 Things #TV #Advertisers Might Not Know About CTV - SpotX https://t.co/cxZGjATaO9

[Jonathan Bouman @JonBouman]

And everyone questions OTT effectiveness? "Wasted: audience-based data shows half of TV campaign impressions are 'excess':" @Simulmedia @CBS https://t.co/wJEndanetS @mp_joemandese

[Jonathan Bouman @JonBouman]

Sell Side Of #OTT #Advertising Should Not Differ From Linear TV: https://t.co/RB73VlpWlD

[Jonathan Bouman @JonBouman]

Are The Grateful Dead The Greatest American Brand? https://t.co/X1c9oaeQHl

[Jonathan Bouman @JonBouman]

Finally working on getting a handle on frequency capping in OTT #advertising
https://t.co/wYIdt84mjm

[Jonathan Bouman @JonBouman]

How @instagram will change search, path to purchase https://t.co/FLQNpXA8wz @lauriesullivan

[Jonathan Bouman @JonBouman]

Inside The Agency Turf War Over Connected TV #advertising https://t.co/zFmPyXumgR @AdExchanger

[Jonathan Bouman @JonBouman]

Digital Video Ads Drive Incremental Reach @nielsen https://t.co/bLdfVvrsmV

[Jonathan Bouman @JonBouman]

.@GoogleAds brings click-share metrics to search campaigns https://t.co/JuUXSR9FuX @lauriesullivan

[Jonathan Bouman @JonBouman]

.@Hulu Partners With Charmin, Coca-Cola To Test Pause #Advertising https://t.co/ohqlnzUOfj

[Jonathan Bouman @JonBouman]

.@LinkedIn adds interest targeting to their #advertising https://t.co/HTVQSg3qNc @lauriesullivan

[Jonathan Bouman @JonBouman]

.@Roku Flexes OTT #Advertising Muscle https://t.co/nv0BbTUkMq

[Jonathan Bouman @JonBouman]

10 Ways Roku Is Growing Its #Advertising Business https://t.co/JEN0LVuDN5

[Jonathan Bouman @JonBouman]

Frequency Management: Let’s Do Better Than Average https://t.co/vCB7mHoiaO @AdExchanger