Jonathan Ferrari

🚀$100M Founder @Goodfood_CA | 💰 Investor: #SearchFunds #Bitcoin, @SpaceX ✨| 💚 Follow me for elite growth systems

[Jonathan Ferrari @JonFerrari21]

Goodfood ($FOOD), a publicly listed company on the Toronto stock exchange, announced this morning that we have begun building a strategic Bitcoin reserve to strengthen our balance sheet and build long term shareholder value. This is the first announcement of its kind for a non-mining company in Canada.

We are pleased to join the ranks of forward thinking companies, governments and institutions around the world as one of the first 60+ public companies globally to have implemented a Bitcoin treasury strategy.

I’ve been personally active in the Bitcoin ecosystem since 2015, and have witnessed the power of the network’s growing adoption and resilience over the first 16 years of its history.

Food cost in Canada is at all time highs due to the devaluation of the Canadian dollar which has lost 20%+ purchasing power in the past 5 years and 80%+ in the last 50 years through inflation, fiscal deficits and global economic & political challenges.

Bitcoin is a superior savings technology, and the cost of food in Canada can get exponentially more affordable on a Bitcoin standard.

Thank you to the entire community for your generous advice to help successfully implement our Bitcoin Treasury strategy.

@SemlerEric @APompliano @Vivek4real_ @gerovich @BitcoinMagazine @Goodfood_CA @MicroStrategy @saylor #Bitcoin #BitcoinTreasury #BitcoinStrategicReserve

[Jonathan Ferrari @JonFerrari21]

On the $100M Blueprint, Sarah Wilcox and David O’Connor walk us through the decision to partner with Goodfood, what they were looking for, and why the right fit mattered more than the highest bid.
🎧 Listen here:
👉 Apple Podcasts: https://t.co/8rnjeuk5Iu
👉 Spotify: https://t.co/mwoUPTrLNw
👉 YouTube: https://t.co/jeeq7rW6Ne

[Jonathan Ferrari @JonFerrari21]

This week on $100M Blueprint, Neil and I sat down with Sarah Wilcox and David O’Connor, co-founders of Genuine Tea, to unpack how they built one of Canada’s most beloved direct trade tea brands, without cutting corners on quality or values.

[Jonathan Ferrari @JonFerrari21]

What separates good companies from great ones?
In my experience, it’s not always about outpacing the competition; it’s about avoiding the mistakes they’ll inevitably make.
On this episode of $100M Blueprint, Neil and I talk with Zak Lefevre about:
✅ Why “playing it safe” can be a winning strategy in volatile industries
✅ How industry consolidation creates openings for disciplined players
✅ Lessons from EV charging on building for the long term
If you think growth is all about speed, this episode might change your mind.
🎧 Listen here:
👉 Apple Podcasts: https://t.co/coqmqtttyk
👉 Spotify: https://t.co/XnmELsG5bv
👉 YouTube: https://t.co/sqnVgJxtRU
#FounderWisdom #ScalingStrategy #100MBlueprint #StartupDiscipline #LongTermThinking #AvoidTheLandmines

[Jonathan Ferrari @JonFerrari21]

On this week’s $100M Blueprint, I sat down with Jeff Courey to unpack how he went from zero U.S. distribution centers to five in just a few years, all while building next-day delivery across the entire continental U.S.

👉 Apple Podcasts: https://t.co/MVaRoaoDJ3

#LogisticsStrategy #B2BGrowth #100MBlueprint #ScalingSmart

[Jonathan Ferrari @JonFerrari21]

🔥 From junk trucks to a $700M franchise empire, this founder's story is anything but ordinary.
👉 Apple Podcasts: https://t.co/IZcb6KEMHH
👉 Spotify: https://t.co/zXiPdEM1gn
👉 YouTube: https://t.co/FMYLfGFk45

[Jonathan Ferrari @JonFerrari21]

“Personalization isn’t just a feature; it’s the foundation.”
That’s how Andrew Graham described Borrowell’s approach to serving millions of Canadians across diverse demographics.
On the $100M Blueprint, we explored how data became central to their product and why trust is non-negotiable when handling sensitive financial information.
✅ How Borrowell built its personalization engine
✅ Earning user trust through responsible data use
✅ Moving from product traction to true customer value
This one’s for anyone building a data-driven product that actually helps people.
🎧 Full episode here:
👉 Apple Podcasts: https://t.co/KUKhq94V5a
👉 Spotify: https://t.co/NVGjZmF7aY
👉 YouTube: https://t.co/xAU6aLGGQ6
#ProductStrategy #DataDrivenGrowth #Personalization #FintechTrust #Borrowell #100MBlueprint

[Jonathan Ferrari @JonFerrari21]

What does product-market fit actually look like?
It’s one of the most common questions I get from early-stage founders.
On $100M Blueprint, Andrew Graham breaks it down with a brutally honest take from Borrowell’s own journey.
This one’s for every founder wondering if they’re really on to something, or just wishfully thinking.
🎧 Full episode here:
👉 Apple Podcasts: https://t.co/KUKhq94V5a
👉 Spotify: https://t.co/NVGjZmF7aY
👉 YouTube: https://t.co/xAU6aLGGQ6
#StartupAdvice #ProductMarketFit #Borrowell #EarlyStageFounders #100MBlueprint #GrowthJourney

[Jonathan Ferrari @JonFerrari21]

🚀 New episode of $100M Blueprint is live!
This week, Neil and I sat down with Andrew Graham, co-founder and CEO of Borrowell, one of Canada’s largest fintech platforms.
Andrew’s insights are pure gold for anyone scaling a tech company. Don’t miss this one.
🎧 Listen here:
👉 Apple Podcasts: https://t.co/KUKhq94V5a
👉 Spotify: https://t.co/NVGjZmF7aY
👉 YouTube: https://t.co/xAU6aLGGQ6

[Jonathan Ferrari @JonFerrari21]

Jonathan Ferrari gets real about the power of trust in a co-founder relationship and why stepping back can sometimes be the smartest move.
👉 Apple Podcasts: https://t.co/Fe3Ay8tvJm
👉 Spotify: https://t.co/GGFq9A0c22
👉 YouTube: https://t.co/V9EfZSUfIK

[Jonathan Ferrari @JonFerrari21]

“She would challenge me… I’d push back… then it would sink in.”
👉 Apple Podcasts: https://t.co/Fe3Ay8sXTO
👉 Spotify: https://t.co/GGFq9zZEcu
👉 YouTube: https://t.co/V9EfZSTHTc
#StartupLeadership #100MBlueprint #Entrepreneurship

[Jonathan Ferrari @JonFerrari21]

🚀 New episode is live!
Neil and I sat down with Joey Khatri, CEO of Dals Lighting, to unpack how he scaled a lighting startup into a North American industry leader, without losing sight of values, speed, or culture.
🎧 Listen here:
👉 Apple Podcasts: https://t.co/xLBG10ROhC
👉 Spotify: https://t.co/IfJ5u59H7D
👉 YouTube: https://t.co/QsFw6k3dYa

#FounderStories #ScalingUp #100MBlueprint #LeadershipPlaybook

[Jonathan Ferrari @JonFerrari21]

“Internally, it rallied our employees. Externally, it reshaped how consumers saw our impact.”

🎧 Listen to the full episode:
👉 Apple Podcasts: https://t.co/o8kLrlEFgL
👉 Spotify: https://t.co/2e3p1FRcvG
👉 YouTube: https://t.co/mqfYO88nkV

[Jonathan Ferrari @JonFerrari21]

On this episode of $100M Blueprint, Keith H. Loiselle joins us to explore why purpose can’t be an afterthought.
🎧 Listen to the full episode:
👉 Apple Podcasts: https://t.co/o8kLrlEFgL
👉 Spotify: https://t.co/2e3p1FRcvG
👉 YouTube: https://t.co/mqfYO88nkV

[Jonathan Ferrari @JonFerrari21]

Keith Loiselle unpacks the tension between what consumers care about, what retailers say they want, and what actually drives buying decisions: price.
🎧 Listen to the full episode:
👉 Apple Podcasts: https://t.co/o8kLrlFd6j
👉 Spotify: https://t.co/2e3p1FRKle

[Jonathan Ferrari @JonFerrari21]

“What used to be a storm became a lull.”
Cherif Habib describes the shift in mindset that hit after Dialogue’s acquisition, when the urgency that once drove the team gave way to comfort.

🎧 Listen to the full episode:
👉 Apple Podcasts: https://t.co/EObrJ5gsFJ
👉 Spotify: https://t.co/9AWWp98eSV
👉 YouTube: https://t.co/EWIQaMzAv6
#StartupGrit #PostAcquisition #LeadershipWakeup #DialogueHealth #100MBlueprint #Entrepreneurship

[Jonathan Ferrari @JonFerrari21]

“Simplicity is the ultimate sophistication.”
That Da Vinci quote isn’t just art; it’s a business principle Cherif Habib lives by.

🎧 Listen to the full episode:
👉 Apple Podcasts: https://t.co/EObrJ5h0vh
👉 Spotify: https://t.co/9AWWp98MIt
👉 YouTube: https://t.co/EWIQaMA8kE
#LeadershipPrinciples #CompanyCulture #StartupWisdom #DialogueHealth #100MBlueprint #Entrepreneurship

[Jonathan Ferrari @JonFerrari21]

“We thought we were building Uber for healthcare.”
That’s how Cherif Habib describes Dialogue’s earliest days, when access to healthcare in Quebec was broken, but the appetite to pay for a solution just wasn’t there.
🎧 Listen to the full episode:
👉 Apple Podcasts: https://t.co/EObrJ5gsFJ
👉 Spotify: https://t.co/9AWWp98eSV
👉 YouTube: https://t.co/EWIQaMzAv6
#StartupLessons #HealthcareTech #FounderInsights #DialogueHealth #100MBlueprint #Entrepreneurship

[Jonathan Ferrari @JonFerrari21]

🚀 New episode of $100M Blueprint is live!
Neil and I sat down with Cherif Habib, co-founder and CEO of Dialogue, to explore what it truly takes to scale a mission-driven company in a challenging, regulated market, without compromising your culture (or your sanity).

🎧 Listen here:
👉 Apple Podcasts: https://t.co/EObrJ5gsFJ
👉 Spotify: https://t.co/9AWWp98eSV
👉 YouTube: https://t.co/EWIQaMzAv6

[Jonathan Ferrari @JonFerrari21]

In Part 2 of our conversation on $100M Blueprint, Genevieve breaks down what really drives success:
✅ D2C isn’t dead, but don’t expect $100M
✅ Retail is where scale lives
✅ Omnichannel isn’t a trend, it’s a strategy
This one’s for founders who want more than hype; they want scale.

🎧 Listen to the full episode:
👉 Apple: https://t.co/t8Tr8etHxB
👉 Spotify: https://t.co/p8wCWWyc8C
👉 YouTube: https://t.co/6uBtHTkTsw
#StartupAdvice #FounderFocus #GrowthStrategy #DoseJuice #100MBlueprint #Entrepreneurship

[Jonathan Ferrari @JonFerrari21]

Don’t seek work-life balance on a day-to-day basis. Take a broader annual view.
In Part 2 of $100M Blueprint, Genevieve Brousseau Provencher shares her unique perspective on balancing parenthood and business building.
Don’t miss the honest insights from someone who’s been there and done that..
🎧 Listen to the full episode:
👉 Apple [https://t.co/t8Tr8etHxB]
👉 Spotify [https://t.co/p8wCWWyc8C]
👉 YouTube [https://t.co/6uBtHTkTsw]
#ParentPreneurs #WorkLifeIntegration #FounderLife #DoseJuice #100MBlueprint #Entrepreneurship