Jonny Hanratty - The Behavioural Strategist

⚡️ Remove hidden friction in customer journeys so your business grows faster. Clients: Uber, Google, ZipCo, Qantas. DM for audits

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

Hey, I'm Jonny — an Applied Behavioural Strategist.

Most marketers have a Value Gap – the distance between what you're offering and whether your customers buy.

I help founders and marketers close it.

Using the science of how people actually make decisions.

Get one Value Gap-closing insight a week in my newsletter.

______________________________________________

A few things I've done:

• Embedded behavioural advisor to Uber & Uber Eats across AU, APAC, LATAM & India (2018–2022)

• Driven growth for Qantas, Google, Oxfam, Woolworths, Diageo, Allianz & more

• Delivered behaviour change programs for State Governments, federal agencies & Premier's cabinet

• Advised at executive and C-suite level across public and private sectors

Some Value Gaps I've closed:

• +53% MoM enquiries & +137% YoY from a single behavioural strategy engagement

• App onboarding improved from 20% → 86% — customers finally saw the value of switching

• Basket value up 298% for a major retailer

• Trained teams globally in behavioural thinking — improving sales conversions and customer outcomes

If your customers aren't buying a product you know is good enough — you probably have a Value Gap.

Get in touch. Close it. Grow.

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

@KateBour Idea

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

Your business is f*cked long term if you don’t truly understand the Lindy factors of human behaviour

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

How does AI feel about rule number 5 with its fecking long responses?

[Dickie Bush 🚢 @dickiebush]

https://t.co/ZhCvqm444i

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

https://t.co/PZorNozkQz

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

https://t.co/PZorNozkQz

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

@sweatystartup Reality 👌

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

@poisondart14 What a beaut!

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

People think change happens in a “nuclear bomb” reset kind of way.

Where you just go hard and things will change.

They don’t work like that.

You have to start small.

Take waking up earlier to work on your goals.

Don’t just try and go from 7.30am to 5am.

Won’t happen.

Instead, go from 7.30am to…

- 7am
- 6.30am
- 6am
- 5.30am
- 5am

Gradually. Over days or weeks.

Let your broader life context shift with the gradual change you’re making.

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

You think you've made a winning ad, optimised the hell out of your funnel.

But prospects still leave silently before buying your product.

Leaving you with no reason or insight - no "why" - to improve on.

You have a Value Gap.

The chasm between what you think of your product and how it's communicated.

Vs how your prospect/customer frames it and experiences it.

But you don’t know what's causing it.

It's a blind spot to your prospect's behaviour.

And it's killing your growth.

You need to builda bridge between your world and the consumers world.

Understand and map the true drivers of customer behaviour and you'll start seeing sales increase.

It's often the stuff we can't see that stops our customers from buying.

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

@realbrianmoran Pretty spot on

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

People think change happens in a “nuclear bomb” reset kind of way.

Where you just go hard and things will change.

They don’t work like that.

You have to start small.

Take waking up earlier to work on your goals.

Don’t just try and go from 7.30am to 5am.

Won’t happen.

Instead, go from 7.30am to…

- 7am
- 6.30am
- 6am
- 5.30am
- 5am

Gradually. Over days or weeks.

Let your broader life context shift with the gradual change you’re making.

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

Humans have supreme procrastination abilities.

You can’t start talking to your customers early enough…

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

You think you've made a winning ad, optimised the hell out of your funnel.

But prospects still leave silently before buying your product.

Leaving you with no reason or insight - no "why" - to improve on.

You have a Value Gap.

The chasm between what you think of your product and how it's communicated.

Vs how your prospect/customer frames it and experiences it.

But you don’t know what's causing it.

It's a blind spot to your prospect's behaviour.

And it's killing your growth.

You need to builda bridge between your world and the consumers world.

Understand and map the true drivers of customer behaviour and you'll start seeing sales increase.

It's often the stuff we can't see that stops our customers from buying.

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

the worst social proof is giving salience to a negative popular behaviour when trying to influence someone.

i.e. "57% of parents don't cook for their kids. Learn to cook today!"

This simply tells people that the majority aren't doing the desired behaviour, so its permissible for me not to either...

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

@eligaultney @AloeOnChain This comment made my day, thank you

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

@Jayyanginspires Surely a complement! 👏

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

@poisondart14 Need to get me some scars, clearly!

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

@poisondart14 I feel seen 😂

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

@theroborourke This is gold. Been struggling to find time to get started writing and have much in my head I need to get out.

Thanks mate

[Jonny Hanratty - The Behavioural Strategist @JonnyHanratty]

Commenting on here is wild…

Made one random passing comment on someone’s thread about workouts and it’s hit 50k+ impressions, 100+ likes.

Mental.