Jon Yee

cofounder of Dojo Champ 🥋 software for martial arts schools. sharing what i learn from 30+ school owners on retention, billing and growth. dad of 2

[Jon Yee @jonyeeofficial]

Some of the best instructors I've met run schools that are one bad quarter away from trouble.

Not because they can't teach. Because nobody teaches black belts the business side.

[Jon Yee @jonyeeofficial]

@AlexHormozi and its harder now that everything you say lives online forever. probably why it counts more

[Jon Yee @jonyeeofficial]

@purlerwrestling love seeing the older athletes show the young ones their go to stuff. thats how you keep kids around for years

[Jon Yee @jonyeeofficial]

@LeilaHormozi owners i talk to wait way too long on the small stuff too. new class time, new price, just try it for a month and see what happens

[Jon Yee @jonyeeofficial]

@BernardoFariaJJ the grappling version is so true. technique goes out the window real fast once the gas tank is empty

[Jon Yee @jonyeeofficial]

@BernardoFariaJJ tough one. feels like masters should be able to opt in but maybe with a weight gap limit or something. injuries like that are what make older guys stop competing all together

[Jon Yee @jonyeeofficial]

@drewlock this is the one beginners deal with constantly. is it mostly about angling off or just not letting them get your hips stacked over your shoulders?

[Jon Yee @jonyeeofficial]

@GymLaunch this one hits. you never know if a new class time or price change will work, you just have to trust youll adjust if it doesnt

[Jon Yee @jonyeeofficial]

@masterchim47 this is real. at most small schools i talk to the owner is teaching 5 classes a day and nobody is looking at the numbers till something breaks

[Jon Yee @jonyeeofficial]

@masterchim47 this is so true with software. owners either never change anything or grab every new app that shows up and end up with 6 logins and nothing talks to each other

[Jon Yee @jonyeeofficial]

@JustinDevonshi1 the 50 to 150 part is where most seem to get stuck. what breaks first in your experience, fulfillment or the owner still doing all the sales?

[Jon Yee @jonyeeofficial]

@patrigsby keeping them is the cheaper half too. schools i talk to will spend a ton on ads and nothing on the members who quietly stopped showing up last month

[Jon Yee @jonyeeofficial]

@StephenCOliver never thought about it like that but its so true, nobody picks up unknown numbers anymore. a quick text first so they know its you helps too

[Jon Yee @jonyeeofficial]

@StephenCOliver warm up first is so smart. most schools i talk to just hand the new guy a whole kids class when someone calls out sick and then wonder why he looks lost. the 30 sec huddle after is the part everyone skips

[Jon Yee @jonyeeofficial]

@SCHOOLOFRESPECT congrats to him! that look on their face when they get the new belt never gets old

[Jon Yee @jonyeeofficial]

@purlerwrestling 325 kids multiple times a week is huge. how do you keep track of who is showing up and who is starting to slip with that many?

[Jon Yee @jonyeeofficial]

@MartialProgress kids training next to the adults on grading night is such a good idea. they step up big when the adults are watching. do the adults like it as much as the kids do?

[Jon Yee @jonyeeofficial]

@BernardoFariaJJ calf locks from dlr are so sneaky, nobody is defending that from there. feels like leg lock stuff is getting taught way earlier now

[Jon Yee @jonyeeofficial]

@drewlock 100%. you can tell right away if they explain why the hips matter or just say squeeze the knees. whats the detail you think most people skip?

[Jon Yee @jonyeeofficial]

@AlexHormozi level 2 is where most small gym owners get stuck. revenue looks fine but after rent, payroll and 5 different software bills there isnt much left

[Jon Yee @jonyeeofficial]

@GymLaunch the hard part is letting them do it a little worse at first. most owners take it back after a week bc its faster to just do it themselves