BY THE WAY, the background of this message is his sleep analysis and it says Tae only got 2hr 27mins of sleep, of which only 21mins was REM sleep and 37mins was deep sleep. THIS IS SO MESSED UP!!
we should talk more about the luminate report on bts because the metrics are massive. seeing a 9% growth in superfans is basically unheard of in this industry. it is considered an impossible but bts is doing it. their mainstream appeal has jumped with likeability at 44% and listening at 32%, which proves they have successfully transitioned from a fandom phenomenon to a staple of mainstream culture. they are capturing a unique audience segment consisting of listeners who do not engage with k-pop at all but are specifically drawn to bts. honestly, these numbers show that bts is expanding their reach in a way the industry have never seen before. it is honestly huge.
🔗 https://t.co/qFoCqIXe26
SM tried to make ppl believe that their artists are bigger than 875 by making this khia so called "global" chart even to the point releasing articles as such just for 875 to end them
ABSOLUTE CINEMA
I think one of the biggest things that irks the music industry about ARMY is that we don’t allow them to choose our favorite artists for us.
They can push whoever they want, but they can’t force a connection on us. They can buy exposure, but they can’t buy loyalty.
"This (Luminate) analysis demonstrates that @BTS_twt maintains the high loyalty of their core fanbase while continuously attracting new consumer groups, expanding their mainstream reach."
This is why Haters are mad...
He is the reason for my “why nots”…
Why not step out of your comfort zone?
Why not be a little kinder to yourself?
Why not speak words of encouragement to yourself?
Why not take a good care of your heart, mind and body?
Why not learn to love life?
Why not fight for your happiness?
Why not continue living?
💜❤️🩹
LOVE MYSELF campaign by Big Hit Music & BTS, started in 2017, successfully concluded in 2025 after raising KRW 9.31 billion. @BTS_twt became the first group to receive the Presidential Citation at the Korea Good Donor Awards hosted by the Ministry of the Interior & Safety.
bts has built the kind of loyalty that the western industry only dreams of for its own artists; in fact, the very existence of army created this ideal, which simply did not exist before them. armys did not just change fan culture; they established an entirely new, root level artist-fan relationship. what labels always try to manufacture for their artists with money, army has always done for bts much more intelligently and organically. usually, an artist either has a massive general public reach but lacks a strong fanbase, or vice versa. yet, bts possesses both the strongest fanbase in industry history and a gp reach that expands by large percentages every day. achieving both simultaneously is an impossible scenario in this industry. nevertheless, bts continues to respond to what is often called the "saturation point" with incredible percentage increases. this is a first, and these are luminate’s own official data points. the industry is afraid of its own official data, so it tries to run from the competition by mocking it, but when we see these efforts, we must make bts even more inescapable. praise bts's artistic depth at every opportunity and always reflect your dedication on the charts.
"And in the end, what they've shown us is that their live performances are in a league of their own. Bold and with a strong cultural identity, BTS proves they're back to rewrite the rules of live shows."
#BTS_ARIRANG_MADRID#BTS_ARIRANG
https://t.co/InThnCnORC
They also mentioned that BTS' fan engagement has increased alot, notably their "superfans" have reached by 9%!!
Supermans are those who actively stream & buy an artist's music, engage with artist-related activities! BTS' continues to strengthen their core & lyoal fanbase.
BIGHIT celebrates the success of BTS' ARIRANG in a new press release, citing Luminate data !!
- The milestone marks a defining streaming performance among recent global POP releases
- BTS reaffirm their status as the defining force in global pop