Joon Soo Lim

Chair, Communications Department @NewhouseSU and @TowCenter fellow. AI's impact on media industry and news audience. Consumer brand engagement on social media.

[Joon Soo Lim @joonsoo]

Our research applied cultivation theory to artificial general intelligence (AGI): News tells us AGI is near.
Sci-fi makes us feel what that future might mean. https://t.co/Ng2aRUEO3P #AGI

[Joon Soo Lim @joonsoo]

GenAI’s explosion raises a similar question: if electricity and water use keep soaring, can this tech remain sustainable, or as Big Tech reports claim, will it actually cut emissions by 5 to 10 percent and make farming cleaner and more efficient? https://t.co/MuVCSGDkae

[Joon Soo Lim @joonsoo]

Our study on Republicans’ weaponization of cancel culture is out. We showed how hostile media perceptions drive GOP support for censorship laws and punitive actions against “woke” corporations. https://t.co/jFekEPppbZ

[Joon Soo Lim @joonsoo]

Even as AI hallucinations produce absurd recommendations (“eat at least one small rock per day”), GenAI is rapidly emerging as a go-to tool for health information seeking. Our new study explains why people continue using AI tools for health searches. https://t.co/rovnQXhfzZ

[Joon Soo Lim @joonsoo]

Another sign we've entered the agent phase of AGI: job seekers and recruiters alike now deploy A.I. agents to apply and respond. But as one expert put it, “a lot of processing power, a lot of money” will be wasted—until both sides return to authenticity. https://t.co/aeIhPBO3Hd

[Joon Soo Lim @joonsoo]

In a moment of fear for L.A.’s immigrant families, the Dodgers’ silence sparked backlash—like Disney’s delay on “Don’t Say Gay.” https://t.co/fYeCrH75qQ They later pledged $1M in aid, but real impact meant taking a firm stand against ICE raids. https://t.co/oHayZwI7F0

[Joon Soo Lim @joonsoo]

This trend will likely continue as GenAI erodes language barriers and China boosts research via its Double First-Class initiative—injecting ¥256B (~US$35.5B) into 150 universities. #Nature #GenAI https://t.co/NyeVdazww4

[Joon Soo Lim @joonsoo]

https://t.co/mPzgYUDekc

[Joon Soo Lim @joonsoo]

Congratulations to President @Jaemyung_Lee and to the voters who rejected smears and hate from biased media and politicized prosecutors, choosing justice, accountability, and reform. His victory is a testament to Korea’s democratic resilience. Wishing him five successful years.

[Joon Soo Lim @joonsoo]

New publication! 📢 Our team explored how engagement strategies in corporate communication about data responsibility shapes trust in AI firms by influencing perceptions of AI ethics. w/ opening quote taken from #AI2041 https://t.co/Kx655Ykto5 #CDR

[Joon Soo Lim @joonsoo]

New paper out! My research explores how stakeholder engagement & authenticity relate to corporate reputation via moral legitimacy. Full access here: https://t.co/lTrsLfQ0ue #Disney #DeSantis #dontsaygay

[Joon Soo Lim @joonsoo]

Every click, scroll, and purchase powers AI prediction systems. But are companies earning consumers’ trust in how that data is used? Our post for the Page Center explains why data responsibility is now a business imperative, not just an ethical ideal. #CDR
https://t.co/ZYu6FHO4PJ

[Joon Soo Lim @joonsoo]

Delighted to share that our collaborative study is now out in JoBEM! We looked at how user empowerment, AI hallucinations, and privacy concerns are related to continued use and willingness to pay for generative AI. #TAM Check it out here: https://t.co/05eb2v6Kn6

[Joon Soo Lim @joonsoo]

Our team's research about the third-person effect of vaccine-related misinformation on content moderation and corrective action is published in OIR! #TPE #ContentModeration https://t.co/tLreE3RgDG

[Joon Soo Lim @joonsoo]

Je viens de finir de lire « Any given Tuesday ». Lis Smith est une écrivaine talentueuse en relations publiques, ce qui explique sa survie malgré le scandale politique indélébile. https://t.co/iNB5vot2VI

[Joon Soo Lim @joonsoo]

Can AI-Powered Perplexity Eclipse Google's Search Dominance? https://t.co/3urJHdelfL via @joonsoo

[Joon Soo Lim @joonsoo]

Dr. Donghee Shin and I had an interview with the Arthur Page Center about our new grant project on Corporate Data Responsibility (CDR). Special thanks to Jonathan McVerry for the engaging introduction that effectively set the tone for the entire piece.

https://t.co/Qhc0Stuq3U

[Hua Jiang @HuaJiangSU78]

New AI publication from Newhouse researchers! @joonsoo @GinaLuttrell @HondoMesa @JunZhangjz @NewhouseSU
Congratulations to all!!

https://t.co/MNOGaFUXRC

[Joon Soo Lim @joonsoo]

A real problem with Google's algorithms is its “hidden, pervasive and often unintended bias.” https://t.co/BC3wIdqdZZ

[Joon Soo Lim @joonsoo]

Ben & Jerry to ramp up the brand’s corporate activism https://t.co/RaV9QAtqpZ If you like the “Empower Mint” flavor, anticipate more flavors promoting environmental sustainability and advocating for social causes. #605Fall