joanna Oosthuizen

Chief Operating Officer SA

[joanna Oosthuizen @joopr24]

https://t.co/hVly5y2XAO ITL #288 - Crossing the relevance divide: sensitivity to local market culture

[PRovoke Media @Provoke_News]

New PR in the world of marketing. @holmesreport @ArunSudhaman @Abeyphonogenic @AbbaOmarY1 @joopr24

[Ogilvy PR & Influence @OgilvyPRJoburg]

String these 5 Cultural Behaviours together and you have yourself a meaningful brand narrative! #KUWK https://t.co/OFvbSmU5D0

[Ogilvy PR & Influence @OgilvyPRJoburg]

2. RESPOND:
Be part of the right conversations, when they still matter. Don’t ignore your consumers!

LIDL, UK retailer, used user-generated content by taking their fans tweets and using them in-store. #KUWK

[Ogilvy PR & Influence @OgilvyPRJoburg]

There are 5 big behaviors to making brands matter:

1. LEAD:
Take a position on what matters to your audience and LEAD with a consistent narrative. An example would be Dove, Always and Coke.

#KUWK

[Ogilvy PR & Influence @OgilvyPRJoburg]

A great example of #socialchange can be found in the partnership between Shell & LEGO.

Their partnership lasted more than 30 years until a video surfaced online calling LEGO to cease their partnership with the oil industry. #KUWK

[Ogilvy PR & Influence @OgilvyPRJoburg]

“PR is portrayed in a very particular way, think about #AbFab. For many people, this is their only intro into PR” - @sergevaezi #KUWK

[Ogilvy PR & Influence @OgilvyPRJoburg]

Our MD, @joopr24 introducing our special guest, @sergevaezi! Let’s kick-start kulture! #KUWK

[joanna Oosthuizen @joopr24]

Hugest congrats to an incredible team https://t.co/FG8kOQH7JX

[Ogilvy South Africa @OgilvySA]

We’re very excited and humbled to have taken home the Group Agency of the Year award @CCreativeCircle awards tonight! Thank you to all our capable teams who have made the this possible! Thank you @CCreativeCircle

[SANEF @SAEditorsForum]

.@ANCTGMkhize says vernacular stations do so well because people are more comfortable engaging in news in their own language #sanef

[Katy Katopodis @KatyKatopodis]

Yes please!!
Tonight Sanef has launched a legal defense fund and we need yor support. https://t.co/VMSHCgqnhN

[SANEF @SAEditorsForum]

.@ANCTGMkhize urges sponsors to give support to #sanef - media can only remain viable with funds #sanef #mediafreedom

[Katy Katopodis @KatyKatopodis]

Strong speech from @ANCTGMkhize at Sanef's dinner. Strong comments about #mediafreedom & independence & the role of the media in democracy

[SANEF @SAEditorsForum]

.@ANCTGMkhize on state capture: state capture seems to be a term South Africa has made popular worldwide #sanef #mediafreedom

[Katy Katopodis @KatyKatopodis]

.@ANCTGMkhize The media should not allow themselves to be used as proxies in political wars. #mediafreedom #sanef

[SANEF @SAEditorsForum]

.@KatyKatopodis thanks @OgilvySA for their probono work on our brand new logo. They held our hand and gave us something beautiful.

[Ogilvy PR & Influence @OgilvyPRJoburg]

We don’t celebrate media freedom. We celebrate personal freedom & what this means for SA-So proud to partner with the SANationalEditorsForum

[Ogilvy PR & Influence @OgilvyPRJoburg]

We salute the women of 1956. #WomensDay

[Ogilvy Johannesburg @OgilvyJoburg]

The @OgilvyJoburg team picked up 2 @DandAD pencils for stellar work in Digital and a Graphite pencil for Radio. Awesome work team.

[Mbali @Mbals24]

@joopr24 you are right. Our industry is not great at upskilling, training & having a longer term view of talent. #in2summitSA