Jordan Perry

Undergraduate Student at West Virginia University looking to work in marketing/public relations. Specifically interested in the entertainment industry.

[Jordan Perry @jordaneperry]

Connect with me on LinkedIn so we can chat about current professional news and/or potential collaborations! #mktg345
https://t.co/h1jN7zdlxo

[Jordan Perry @jordaneperry]

Hi friends! Check out my professional website to learn a bit more about my background and future aspirations. #mktg345
https://t.co/psYqmlvqNG

[Jordan Perry @jordaneperry]

Feel free to check out my blog where I will be posting marketing and public relations relevant articles! #mktg345
https://t.co/j1MhyxN61a

[Jordan Perry @jordaneperry]

This week in #mktg475 we talked about what we think the future of social marketing is going to look like. ADLG Marketing expresses 5 reasons why social media marketing is better than traditional marketing! https://t.co/xSioHI29j8

[Jordan Perry @jordaneperry]

@XynthieOrtiz @blairadowler Definitely! In my post I mentioned how I think social media marketing has the potential to completely take over other forms of marketing; tv commercials, printed ads, radio announcements, etc. This is because if everyone is online, why not add commercials to the mix? #mktg475

[Jordan Perry @jordaneperry]

@ChristianBlcher @blairadowler I agree Christian. The growth of social media has been rapid and ever changing. I am excited but also nervous to see where the future of social media is going to take us. Especially to see the long term affects of being online for so long. #mktg475

[Jordan Perry @jordaneperry]

@blairadowler I think the future of social media and marketing will be 30% photos and written word but 70% video creation. Everyone used to watch tv and that is where commercials were. However, streaming services have become insanely popular, taking people online instead. #mktg475

[Jordan Perry @jordaneperry]

Instagram has been growing in popularity in areas such as entertainment, past-time, and now marketing. Later Blog reveals some of the best ways to make your Instagram feed cohesive and aesthetically pleasing for your audience. #mktg475 https://t.co/lw7MT7qKKd

[Jordan Perry @jordaneperry]

@mfcompton01 @blairadowler Haha that's funny! It is low-key giving publicity stunt though, no? I think companies will sometimes work together in an effort to create buzz around their brands. Think about it, Taco Bell and Old Spice aren't competing brands so they have nothing to lose! #mktg475

[Jordan Perry @jordaneperry]

@MahalickSophia @blairadowler @krispykreme I love how they not only posted on a very popular day for many but they also were very original in making the glazed donut the average price of a gallon. Gas prices are one of the most discussed subjects right now so they did a great job at catching audiences attention. #mktg475

[Jordan Perry @jordaneperry]

@blairadowler HBO recently posted all of the lead actors from the show "Euphoria" on their Instagram. The captions were simply the actors names and no further comments. This grabbed my attention because I feel it was HBO's way of saying "these speak for themselves." #mktg475

[Jordan Perry @jordaneperry]

Content marketing is the future of SMM. It is fast paced and ever changing. Should a company post a picture, story, video? Sprout Social has all of the tips and tricks to navigate this increasingly complex environment we call the marketing industry! https://t.co/qBgj3GxSWP

[Jordan Perry @jordaneperry]

@SpadaroJulianna @blairadowler @lushcosmetics I completely agree. While the message is positive, it was a bit extreme in terms of marketing. They completely tapped out of the market while brands like Drunk Elephant, Ordinary, Glossier and/or any skincare brands fight to be at the top. Not a very smart move. #mktg475

[Jordan Perry @jordaneperry]

@JaredGarciamktg @blairadowler This is an interesting point. I wonder, what kind of social media platform would you foresee them making? I think you are right, Apple has more than the usual resources to succeed in this specifically field but I am curious as to what you would have in mind. #mktg475

[Jordan Perry @jordaneperry]

@blairadowler For me, I think Chili’s is missing the mark a bit. More specifically, their Instagram is lacking. They are not finding ways to connect their content the amusement factor of their audience. They are on the way to becoming more authentic but aren’t there quite yet #mktg475

[Jordan Perry @jordaneperry]

https://t.co/Lg70tWWjdQ

[Jordan Perry @jordaneperry]

Social media influencers (SMIs) are quickly becoming some of the most sought-after assets for companies all over the world. Oftentimes, fan-favorite content consists of SMIs unboxing "PR packages." Gemnote gives 15 tips for creating a successful PR package! #mktg475

[Jordan Perry @jordaneperry]

@mackenzie_meis @haley_kenney_ @blairadowler I could not agree more with the both of you. People want to be heard just as much as they want a good product. Interactive media makes consumers feel more connected to the brand and gives them a voice. A great way to earn respect among your consumers for sure! #mktg475

[Jordan Perry @jordaneperry]

@JaredGarciamktg @blairadowler Somehow I completely forgot how effective giveaways are! I have used them for my internship in the past and they produce great results in regard to engagement. People love free stuff. What better way to get others to acknowledge your company than to offer that to them? #mktg475

[Jordan Perry @jordaneperry]

@blairadowler There are two SMM trends I hope to incorporate into a campaign for my client. I would use short videos as they are growing increasingly popular. I would also utilize interactive content/responses. For example, responding to comments, interactive stories, etc. #mktg475