Josh Sabino

Scaling mission-driven DTC brands | Curating the DNA of a 9-figure company | CHRO @ Rescale | Hiring A-players who take extreme ownership

[Josh Sabino @josh_rescale]

This is Rescale.

We build and scale health & wellness brands, owning the whole engine from creative strategy to media buying. High ownership, fast execution, real results.

But we don't just grind. We celebrate. The same team that pushes hard on the accounts pushes just as hard down the rapids in Bali.

If this looks like your kind of crew, you already know where to find us.

[Josh Sabino @josh_rescale]

We don't need a brand designer. We need a designer who ships 70+ converting statics/week.

Hiring a Graphic Designer who lives in direct response.

Rescale. $1M+/month DTC incubator. Mission-driven brands.

$1-1.5K/mo + 1-3% bounty on winning creatives.
DM portfolio. A-players only.

[Josh Sabino @josh_rescale]

We don't need a generalist. We need a marketer who owns creative, media buying, and CRO.

Hiring a Performance Marketer who connects it all into one profit machine.

Rescale. $1M+/month DTC incubator. Mission-driven brands.

$5-8K/mo + profit share.
DM portfolio + resume. Best only.

[Josh Sabino @josh_rescale]

We don't need a creative visionary. We need someone fast, clean, and consistent.

Hiring an Organic Video Editor who thrives in a system.

Rescale. $1M+/month DTC incubator. Mission-driven brands.

$500–$700/mo.
DM portfolio. A-players only.

[Josh Sabino @josh_rescale]

@souvenger Building 9-figure brands through world-class marketing with exceptional people.

https://t.co/bsk22pm3Ot

[Josh Sabino @josh_rescale]

@zdogmode Building 9-figure brands through world-class marketing with exceptional people.

https://t.co/yCd2asaAMM

[Josh Sabino @josh_rescale]

Creative direction isn't catching typos. It's turning data into winners.

Hiring a Creative Director to lead the creative-CRO-media buying loop.

Rescale. $1M+/month DTC incubator. Mission-driven brands.

$5-8K/mo.
DM portfolio + resume. Best only.

[Josh Sabino @josh_rescale]

Most Chief Marketing Officers run campaigns. The best ones build the system.

Hiring a CMO who connects media buying, CRO, and creative.

Rescale. $1M+/month DTC incubator. Mission-driven brands.

$5-8K/mo + up to 7% profit share.
DM portfolio + resume. Best only.

[MAX @maxxmalist]

AI animations are THE BEST converting ads right now

thank god we have AI

10 minutes, a few bucks, and you can create an ad like this

click below and do not miss on this AI gold rush

[Josh Sabino @josh_rescale]

@reachvaldo $

[Valdo @reachvaldo]

You don’t have The Psychology of Funnels?

like + reply “$” and I’ll DM it to you for FREE right now.

[Lorenzo | Meta Ads & Performance Creatives 📈 @lorenzo_pravata]

Claude is INSANE for ad scriptwriting.

I've built a file with 10 prompts we're testing, with examples.

We’re even currently working on how to even remove all AI tells with the anti-ai scripts.md.

Inside the mini-guide:

- The 10 prompts
- The anti-ai scripts md
- Worked examples

Want a copy? Like + Comment "SCRIPT" and I'll send it over ASAP

(Must be following)

[Tony @Tonystakkz]

Why do people think ai is taking over creative strategy fully in 6 months?

I'm a straightforward person.

I've been in this industry for 8 years.

You guys don't understand.

Brands are fucking desperate for good creative strategists right now.

I'm not joking.

I’ve seen a creative strategist making $40k/month from one single client.

Because brands are clueless and desperate to find anyone who can move the needle.

AI is only 1/5th of solving the problem.

AI is great at recycling old data and spitting out ideas, but it doesn't understand human behaviour.

It can't feel empathy.

It can't spot cultural trends in real time.

It lacks taste, and taste is what brands actually pay $40k/month for.

The demand is huge, but most creative strategists are trash.

Ai isn't going to help bad creative strategists.

It will just leave the bad ones behind.

And keep the good ones.

Ai will produce more bad creative strategists.

But ai will make the small percentage of good creative strategists even better.

This means good creative strategists will easily be able to charge more.

While bad creative strategists will charge less and easily become replaceable.

To many clowns on this platform.

[Carl Weische @CarlWeische]

Just having 1 or 2 landing pages is the worst conversion mistake you can make in ecom.

With IM8 we ran 40+ pages with different angles.

This then allowed us to run a ton of ad angles & still always keep congruency throughout the whole funnel.

Which in turn gave us a CVR way above the industry average.

[Davie Fogarty @daviefogarty]

Ecom products to avoid at all costs:
($1B+ in sales across my brands taught me to walk away from every one of these)

- Under 70% gross margin. Gross margin compression has killed more of my brands than bad new product launches ever did.

- Nobody can see it being used in public or in a day-in-the-life reel. It won't spread.

- Lives in a bathroom cabinet or a drawer. You'll fight for every single sale.

- Easily replicated. Stay in dropshipping and you're racing to the bottom forever, because anyone with a Shopify account can list the exact same product for half the price.

- No repeat purchase built in. Your customers aren't coming back, aren't telling their friends, and you're paying to fill a leaky bucket.

- A category that gives you nowhere to go. You peak on a single product and watch it fade.

- A trend with trend cycle risk and lower exit multiples. You can't sell a dropshipping store for $60M.
- Takes 37 days to arrive and depends on customers not asking for refunds.

- Suppliers you haven't renegotiated with in the past 3 months. You're being ripped off.

- Only your old ads keep working and every new angle keeps dying. The product could have peaked.

[Alex MacGregor @alexmacgregor__]

Bangkok coworking is undefeated

[Josh Sabino @josh_rescale]

We don't need a reporter. We need a finance leader who tells us where to bet next.

Hiring a Finance Director to own strategy across our brands + a SaaS.

Rescale. $1M+/month DTC incubator. Mission-driven brands.

$3K/mo + bonuses + profit pool + equity.

DM resume. Best only.

[Josh Sabino @josh_rescale]

One of our landing pages converts at 8%+. Build that or better? Let's talk.

Hiring a Lander Specialist who builds pages that convert.

Rescale. $1M+/month DTC incubator. Mission-driven brands.

$800-1K/mo + bonuses (5-25%) + profit pool.
DM your best page. Best only.

[Josh Sabino @josh_rescale]

Our best media buyer found an audience nobody else was targeting. It scaled to 6 figures.

Hiring a Media Buyer who finds what others miss.

Rescale. $1M+/month DTC incubator. Mission-driven brands.

$1.5K/mo + bonuses (5-25%) + profit pool.

DM portfolio. Act now.

[Josh Sabino @josh_rescale]

Our best ad ever took 20 minutes to write. it's generated $1M+.

Hiring a Creative Strategist who gets why simplicity wins.

Rescale. $1M+/month DTC incubator. Mission-driven brands.

$2-3K/mo + profit bonuses + commission on every win.

DM portfolio + results. Move fast.