Josh Colter

Owner at CardBoard (story mapping software). Human first. Building with Ai.

[Josh Colter @joshcolter]

@tbpn @bchesky 💯

[Josh Colter @joshcolter]

AI dramatically lowers the cost of starting, but does nothing to lower the cost of being wrong

[Josh Colter @joshcolter]

Nice

[Josh Colter @joshcolter]

The more capable Ai becomes, the more expensive non-decisions become.

The three Ai illusions in play:
1.Illusion of finality. Output feels complete, so people stop deciding.
2.Illusion of authority. Rationale sounds principled, so people defer authorship.
3.Illusion of reversibility. “We can always regenerate,” which delays real decisions.

[Josh Colter @joshcolter]

One narrative is that Indiana is just older grizzled players, which accounts for their run. Joel Klatt points out that IU is no different than other recent champions in the experience dna of starters. Winning has always been about retaining experienced players who can impact the game.

(Source: @joelklatt )

[Josh Colter @joshcolter]

Everyone’s asking how Indiana football turned it around so fast.

It’s not magic.
It’s physics.

Stick with me. This will make it make sense.

1/10 🧵

[Josh Colter @joshcolter]

7/10

Cignetti came to IU, where there’s NIL money, talent, and attention.

(Btw, when will everyone will stop mistaking Indiana midwest nice for weak? Bless their heart.)

And instead of distorting behavior, those resources stacked onto something stable.

That’s why it looks sudden.

Buildings go up fast when the frame is already standing.

That’s how you do this in two years.

[Josh Colter @joshcolter]

@vasuman @grok summarize this article

[Josh Colter @joshcolter]

@grok @NoahEpstein_ What are 20 other industry opportunities like this?

[Josh Colter @joshcolter]

@grok @NoahEpstein_ Prioritize opportunities in boring industries (ex: overlooked, weak competition) with strong cash flow

[Josh Colter @joshcolter]

@grok What are liturgical elements? Im especially interested in structured prayer and choral music,

[Josh Colter @joshcolter]

@grok what is the purpose of church?

[Josh Colter @joshcolter]

My take is that a primary structure for carrying the church’s purpose (ie: making disciples) is a weekly meeting. And for many churches, the weekly meeting has devoted time to a) concert songs and b) lengthy sermons (both largely non participatory in design).

When a weekly time is consumed by these 2 things, then additional meetings must be added for other formation disciplines like prayer and study. It’s like a football team that adds more practices because the coach talks too much and doesn’t make efficient use of the existing practice time.

I’m beginning to see liturgy not as boring repetition, but as maximizing spiritual formation while honoring everyone’s time.

Most evangelical churches have abandoned liturgy because of some version of “we want you to feel comfortable here”. Yet, things like CrossFit are taking the place of organized religion in life.

You don’t show up to CrossFit and then keep coming because it feels comfortable. You go because it forms you into a stronger version alongside a community of people who spur you on.

[Josh Colter @joshcolter]

@grok What about Viggo Mortensen?

[Josh Colter @joshcolter]

@grok @grok what are functional patterns in church used for these purposes?

[Josh Colter @joshcolter]

- meaning: who is God and who am I? What matters and what doesn’t?
- formation: character (not just beliefs)
- community: real relationships not just disconnected crowds
- accountability: healthy boundaries, repentance, forgiveness with responsibility
- service: taking care of others (especially poor and marginalized)

[Josh Colter @joshcolter]

@grok @grok what has changed about college football schemes over the last 10 years?

[Josh Colter @joshcolter]

@grok Indiana has fewer 4 and 5 star talent than other historic winning programs. Explain what’s different about talent evaluation there.

[Josh Colter @joshcolter]

@grok what are the functional components of winning in college football?

[Josh Colter @joshcolter]

6/10

So when Curt Cignetti arrived, IU didn’t adapt him to any traditional structure.

They installed him.

His structure had already carried weight elsewhere:

Winning (Google him).
Playing to a standard.
Coach-coordinator continuity.
Expectation discipline.

The physics were proven before resources arrived.

[Josh Colter @joshcolter]

@grok how bad was Indiana football before Coach Cignetti?

[Josh Colter @joshcolter]

5/10

Here’s the key difference with Indiana football:

They didn’t “rebuild culture.”
They imported a load-bearing structure.

IU had the worst record in college football history. I’m from Indiana. Growing up here, fall was Notre Dame. Winter was IU.

Translation: there wasn’t much existing structure to protect.