Here’s what a real handmade storyboard / animatic for a holiday campaign looks like, made by our cracked storyboard artist @AustinKimmell on a super short turnaround
Don’t let anyone gaslight you as a creative, using generative AI on the finished product of a complex production is objectively a compromise on quality
That doesn’t even account for the fact that the subpar generative assets themselves are derived from the work of actual artists
There is 100% a place for AI in creative, that’s obvious. But it’s a bad look for a global brand like Coca-Cola to take shortcuts on their holiday campaign and call it innovation
This is the 433rd consecutive day of watching Israel exterminate Palestinian children. If we stop talking about the genocide, that means Israel has won the information war. The resistance hasn't given up, and we shouldn't either.
James Baldwin: "I’m not anti-Semitic at all, but I am anti-Zionist. I don’t believe they have the right, after 3,000 years, to reclaim the land with western bombs and guns on biblical injunction."