Josh

Video Strategist | Founder @defiantcanada | I help founder-led businesses across North America, $2M–$50M, get on camera to find the right people.

[Tom Cruise @TomCruise]

For the last 46 years, it has been my privilege to work alongside countless talented artists and crews to create these characters, stories, and films for you all.

I'm looking forward to seeing you at the movies! DIGGER. Only in theaters this October.

[Framer @framer]

💙 Thank you for tuning in to the Framer Event! If you missed it, you can watch the full replay and see everything we shipped at https://t.co/iHpmBrv6dt

[Josh @joshparlee]

Industrial companies don't operate 9 to 5.

Neither does their marketing.

#BehindTheScenes #ContentStrategy #Industrial #VideoProduction #B2BMarketing

[Josh @joshparlee]

A lot of industrial companies tell me their day to day isn't interesting enough to post. But this is what that day to day actually looks like. Solid work by good people. Your recruits are watching. Your customers are watching. Give them something real to look at.
#BehindTheScenes

[Josh @joshparlee]

3:30am. Delware hotel parking lot. I stepped outside to meet the crew and there was already a convoy of pickups lined up, ready to go. But that's what your recruits want to see. The moments between the work. Not just the polished ending.

#BehindTheScenes

[Josh @joshparlee]

There are industrial companies out there that say the work is too hard to capture on camera.
Usually that just means nobody's gone up to get it yet, because it might just be happening 60 feet in the air.

#BehindTheScenes #Industrial #VideoProduction #B2BMarketing

[Josh @joshparlee]

Most people ask "what's the ROI on a brand trailer?"

Wrong question, because it's not that simple.

Brand trailers don't always work like paid ads because inherently they're not supposed to.

[Notion @NotionHQ]

Introducing Dashboards. The bird's-eye view your databases needed.

Boards, tables, charts, timelines — all in one clear, glanceable DB view. Rolling out now.

[Damian Player @damianplayer]

your timeline convinced you AI is in a bubble. talk to a boomer above the age 35 for 5 minutes.

most people don’t even know what claude is.​​​​​​​​​​​​​​​​

kind of wild when you zoom out.

[Josh @joshparlee]

If the founder or CEO isn't fully committed to video, the employees won't be either.

I've seen it. When leadership goes all in, people try harder.

But when leadership delegates it like a task, you feel it in the footage.
Your team will match your energy.

[Josh @joshparlee]

This is a great example of how to use 'family' in your brand story.
https://t.co/Gru2gNG1F4

[Josh @joshparlee]

Not every company should lead with 'family culture' in their marketing... here's why #fyp #smallbusiness #video

[Latest in space @latestinspace]

BREAKING 🚨: NASA’S SLS ROCKET THAT WILL CARRY ASTRONAUTS AROUND THE MOON HAS OFFICIALLY BEGUN ROLLING OUT TO THE PAD

Image from moments ago 🚀

[Curiosity @CuriosityonX]

It took 9 years and 3 billion miles to get this shot.

Pluto’s icy Mountains.

[DiscussingFilm @DiscussingFilm]

The first trailer for Christopher Nolan’s ‘THE ODYSSEY’ has been released.

In theaters on July 17, 2026.

[Josh @joshparlee]

You can tell a story from an office or fly to where it happened. We chose to fly because this wasn't just an ad, it was a thank you. Being there in person was the only way to truly honor the founder's story.

[Josh @joshparlee]

It was cramped, loud, and over 100 degrees inside that powerhouse. A studio shoot would have been easier, but it would have felt sterile. To make the audience respect the environment, we had to put the camera right in the middle of it.

[Josh @joshparlee]

Land, jump out, stay low.

You don't really have time to get comfortable on a drop like this. The pilot takes off, the noise dies down, and you're just... there. It forces you to lock in fast because your ride definitely isn't waiting around.

[Josh @joshparlee]

@Eags37 Thanks Craig!

[Josh @joshparlee]

I was bracing for a go-around, but the pilot just popped us over the ridge like he was parking a car. It’s a good reminder for production: what looks like chaos to the client should look like standard procedure to the expert.