Joshua Strawczynski

Managing Director & Online Consumer Psychology Expert

[Joshua Strawczynski @JoshStraw84]

How to make your proposals 100x more likely to get accepted with this simple automated followup.

In this video I show you exactly how we automate our followup from 'Audit' proposals.

[Joshua Strawczynski @JoshStraw84]

Customers don’t buy when it feels risky. Go beyond “satisfaction guaranteed.” Give clarity on what happens if it fails, add proof, and make the next step low-risk. Safe = conversion. #digitalmarketing #trust #psychology #growth

[Joshua Strawczynski @JoshStraw84]

Customers avoid risk more than they chase gains. Zero-risk bias = hesitation. Solve it with real guarantees, proof, & clear next steps. Remove risk, earn trust, win conversions. #digitalmarketing #psychology #trust #growth

[Joshua Strawczynski @JoshStraw84]

People don’t decide with data—they decide with memory. Availability bias means vivid stories > spreadsheets. Make testimonials specific, emotional, & visual if you want to be remembered. #digitalmarketing #storytelling #psychology #branding

[Joshua Strawczynski @JoshStraw84]

People don’t decide with data. They decide with memory.
That’s the availability bias: one vivid story or before/after image beats a spreadsheet. If you want to be chosen, be unforgettable in how you communicate.
#digitalmarketing #branding #storytelling #psychology

[Joshua Strawczynski @JoshStraw84]

People don’t remember numbers. They remember stories.
That’s the availability bias—emotions + visuals beat spreadsheets every time. Make your message unforgettable if you want to be chosen.
#digitalmarketing #branding #storytelling #psychology

[Joshua Strawczynski @JoshStraw84]

People don’t remember numbers. They remember stories.
If you want to be chosen, communicate in a way that’s unforgettable. Be vivid, be emotional, be real.
#digitalmarketing #branding #storytelling #psychology

[Joshua Strawczynski @JoshStraw84]

People don’t remember numbers. They remember stories.
That’s the availability bias. Replace generic claims with vivid results + emotional visuals if you want to be chosen. Be unforgettable.
#digitalmarketing #branding #psychology #marketing

[Joshua Strawczynski @JoshStraw84]

We used to sell high-performance landing pages for $15K. Now, as low as $6K. Here’s the kicker: we run a 50/50 traffic test, carry all the risk, and you only pay once it proves results. No gamble, just data.
#digitalmarketing #CRO #ABtesting #Growth

[Joshua Strawczynski @JoshStraw84]

SMBs shouldn’t gamble on marketing. Our lease model proves results in a low-risk, controlled way. One page can change sales—imagine scaling that science across your whole site.
#digitalmarketing #CRO #ABtesting #Growth

[Joshua Strawczynski @JoshStraw84]

We used to sell high-performance landing pages for $15K. Now? As little as $6K. The catch? None—we do the work upfront, carry the risk, and you only decide once it proves results. Risk-free growth.
#digitalmarketing #CRO #ABtesting #Growth

[Joshua Strawczynski @JoshStraw84]

Industry-first lease: 50/50 A/B—your page vs. ours. Pay only if we win on leads/sales. Then choose $750/mo or $500/mo annual (or buy). Turn risk into data and scale what works.
#digitalmarketing #CRO #ABtesting #LandingPages

[Joshua Strawczynski @JoshStraw84]

Want more sales? Show proof people can see themselves in.
✅ Showcase clients like them
✅ Add logos, quotes, stories
✅ Walk them through before & after
Confidence = conversion.
#digitalmarketing #B2B #trust #growth

[Joshua Strawczynski @JoshStraw84]

People don’t trust marketing—they trust people.
76% of B2B buyers follow companies like theirs.
That’s the similarity bias: proof reduces fear.
No proof they can relate to = lost sale.
Show logos, stories, and wins they recognize.
#digitalmarketing #B2B #trust #growth

[Joshua Strawczynski @JoshStraw84]

People don’t trust marketing—they trust people. 76% of B2B buyers follow companies like theirs. That’s the similarity bias. Want more sales? Show relatable proof—logos, case studies, testimonials. Trust follows. #digitalmarketing #B2B #trust #growth

[Joshua Strawczynski @JoshStraw84]

Framing effect in action: “0.001% risk” → shrug. “1 in 100,000 kids could be disfigured” → panic. Same math, different frame, different behavior. Make stats human, specific, and relevant—then guide the next step. #digitalmarketing #psychology #CRO #persuasion

[Joshua Strawczynski @JoshStraw84]

$199 = cost. “< $7/day” = investment.
Frame the same offer in daily context and tie it to outcomes—revenue growth, efficiency, clarity. Then remove doubt: step-by-step guidance. Test this in your headline today.
#digitalmarketing #CRO #pricingstrategy #marketing

[Joshua Strawczynski @JoshStraw84]

Reframe, don’t rewrite: sell context (<$1/day), speak in human outcomes (save 10 hrs/week, +20% efficiency), and turn objections into onboarding (“Don’t know where to start? We’ll guide you”). #digitalmarketing #CRO #marketingstrategy #psychology

[Joshua Strawczynski @JoshStraw84]

Same facts. Different outcomes. That’s the framing effect. 🧠 Say “$199” = cost. Say “less than $7/day” = investment. Control the context, influence the decision. #digitalmarketing #conversion #persuasion #growth

[Joshua Strawczynski @JoshStraw84]

Options overwhelm. Prescription sells. 🩺
B2B buyers are 86% more likely to choose a vendor who says, “Here’s what’s right for you—and why.” Confidence reduces anxiety. Trust converts. #digitalmarketing #sales #trust #B2B