The real estate guys get depreciation and 1031s for tax avoidance.
We entrepreneurs get something even better.
It's called Internal Revenue Code Section 1202.
AKA "Qualified Small Business Stock"
If you're not using it, you should be.
It can make you millions!
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The nine greatest ads and what makes them effective:
1. Volvo w/ Jean-Claude Van Damme
Volvo wanted to demonstrate the stability and precision of Volvo’s dynamic steering.
Cost: $4M
Results:
• 48M views in 9 days
• $170M in Revenue
In 2016 I co-founded a drinkware company.
It seemed insane to others
We would be competing with great brands like Yeti and Hydroflask.
We only had $200,000 while our competitors had hundreds of millions.
Today we sell over $100,000,000 annually.
A secret on how we did it:
Just spoke to a broker selling a retail property, great location, tenants paying half market rent.
Cap Rate: 3%
Market: 5.5%
"So if I grind for three years to get the property stabilized, assuming prices don't drop more, I almost break even?"
Broker pauses: "Yes"
The rate on the average 30-year fixed mortgage hit 7.08%, up from 6.94% the week prior, according to Freddie Mac.
Rates have jumped 3.86 percentage points since the start of the year, the largest year-to-date increase in over 50 years. https://t.co/feIk7noTjH