It seems entirely appropriate for our time that the new word of the year — “6-7” — is one nobody seems to know the meaning of. Including the editors who chose it at https://t.co/0Q2cBlVqpa.
“Don’t worry,” the site said in its announcement, “because we’re all still trying to figure out exactly what it means.”
Even the etymology is vague, with the site saying it’s “thought to be a song called ‘Doot Doot (6 7)’ by Skrilla.”
How do you write it? Also a mystery. It can be 6 7, 6-7, or six-seven. But for parents wanting to annoy their teens, the site warns, “the most important thing is to never pronounce it as ‘sixty-seven.’”
As for what it actually means, “it’s complicated,” the site says. It can mean so-so, maybe this, maybe that, or, to “youngsters, sensing an opportunity to reliably frustrate their elders…a stand-in for a reply to just about any question.”
And yet, the more you read about it, the more apt it seems for our current moment. Its pointlessness is the point. All we can really agree on is that we all know it’s a term. “It’s meaningless, ubiquitous, and nonsensical,” the site says.
“In other words, it has all the hallmarks of brainrot. It’s the logical endpoint of being perpetually online, scrolling endlessly, consuming content fed to users by algorithms trained by other algorithms. And what are we left with in the wake of this relentless sensory overload? 67.”
A backpack that finally lets me in through the gates of heaven (aka boarding gate) in peace. Also, it fits all my souvenirs. #shoptoday https://t.co/CTqjBHwYP9
People tell me all the time that they hate winter. Are they even buying the right clothes? Read my latest piece. #fashion#shoptoday https://t.co/ZojanmVONt
My first broadcast article for TODAY is about beach destinations. Taking it back to my traveling days with Expedia. https://t.co/0PKus7lrxO #travel#beach#traveling
I love a good chunky leather boot for work. Here is my latest footwear piece - Shoes to wear in your 30s. #fashion#style@shoptoday https://t.co/QLcnWcBE3o
Why dryer sheets and fabric softeners are bad:
They “work” by putting a thin film of lipids or waxes over the fabric to make it feel soft to the touch.
But that waxy coating can build up on clothes. It also holds on to moisture…which is why some clothes smell bad after awhile.