brands on X are done paying for raw views. Tutti pays creators by effective exposure, and v2 just went live
#Tutti is a marketplace between X creators and brands: you pick a campaign, post, submit the link, get paid on tracked exposure + engagement. their site claims 23,763 creators, 139 campaigns, 2,650 posts, 94.0M impressions
most creator deals still run on DMs, screenshots and "trust me bro" analytics. Tutti puts the brief, the post and the payout math in one place
the idea: you shouldn't need a manager to get paid for a post
v2 ships 5 pieces. here's what i'm testing over the next few days:
1. HOME FEED: can i find a campaign that fits my niche in under 1 minute, or is it a wall of briefs
2. CAMPAIGN PAGES: is the payout logic clear before i write a word. "effective exposure" needs a definition, not a vibe
3. STUDIO: draft → submit → approve. how long the review takes and what gets rejected
4. CAMPAIGN GROUPS: a real room of creators boosting each other, or 300 people posting "gm"
5. TUTTI CUE: does it answer a real question about a brief or just repeat the FAQ
6. THE POOL: 70% to originals, 30% to boosts, $100 cap per person. alone a post is a lottery ticket. together a group that boosts each other is a distribution engine
Linking creation tasks inside Creator Studio is a standout upgrade for v2. But activity guidelines naturally bring some structure. More flexible free-form editing would help creators avoid feeling locked into templated posts. Fingers crossed for future improvements.
What I appreciate about Tutti @tuttihq v2 is having a dedicated space to work on content instead of figuring everything out on my own.
The Creator Studio is the part I’m most interested in because writing for a campaign feels more intentional when the task and the creation process are connected.
I’d love to see even more flexibility in how drafts are organized and refined. A good creator tool should make it easier to express an idea, not make every post feel like a template.
#Tutti
Massive visible progress after ~100 days 🚀 Built‑in group chat and @Cue right inside threads. Less app‑switching for creator collaboration.
When you @Cue inside group chat, can it access the full group conversation history?
Tutti’s been rolling out new auto-pay options and Tutti Cue. Opened it today and it felt like a different app — so I poked around.
Two big shifts:
1) Chat — project wiring is way simpler. Live group chats right on the site. Saves a ton of hassle.
2) Cue — smarter analysis and follow-ups for your situation, and you can @Cue in group chat for answers.
~100 days in. Updates keep getting more creator-friendly. Hope Tutti keeps climbing.
#Tutti