Joy Peace

[Joy Peace @JoyPeace4110]

@KAFJones What strikes me is how accurate that prediction turned out to be!! Rohrs recognized early on that amplifiers weren't just helping spread messages, they were shaping how brands were perceived. Looking at social media today, that insight seems almost prophetic.

[Keri Jones @KAFJones]

Thinking on the fact that Rohrs’ book was written in 2014 and even then, before social media has become what it is, he recognized that amplifiers could make or break a brand! #PSC511B #Audience

[Joy Peace @JoyPeace4110]

@KAFJones That’s a good point! An audience is really a reflection of relevance. If no one wants what a company is offering, or if a nonprofit isn't addressing a genuine need, then its purpose comes into question. The audience is what validates the mission.

[Joy Peace @JoyPeace4110]

@EJuncg Exactly. Attention may open the door, but trust and consistency are what keep people coming back. The strongest brands don't just capture clicks, they create communities.

[EJ @EJuncg]

Still chasing likes and clicks? You’re playing the short game.
📘 Audience: Marketing in the Age of Subscribers, Fans, and Followers — Jeffrey K. Rohrs (2022)
👉 The real win = people who come back again and again 🔁
💡 Build an audience, not just attention. #psc511b #Audience

[Joy Peace @JoyPeace4110]

@EJuncg Agree!!! It is very important to be intentional and clear with communication and engagement to ensure that trust is built and long term relationships sustained.

[EJ @EJuncg]

Quick wins fade fast. Strong audiences last.
Audience: Marketing in the Age of Subscribers, Fans, and Followers — Jeffrey K. Rohrs (2022)
Real marketing is about relationships, not one-time results. #psc511b #Audience

[Joy Peace @JoyPeace4110]

@EJuncg I love the way you worded that, it should be on a T-shirt 😁…I totally agree with this statement. No need to do the work and let someone else reap the benefits “Take Control”

[EJ @EJuncg]

Here’s the hard truth: If you don’t own your audience, you’re renting your success. Owned audiences = real power. Audience: Marketing in the Age of Subscribers, Fans, and Followers — Jeffrey K. Rohrs (2022)
#psc511b #Audience

[Joy Peace @JoyPeace4110]

I think it’s safe to say that amplifiers are more valuable than ads! When real people share your message, it carries trust and a personal connection that paid media can’t replicate. Storytelling is essential to the success of nonprofits! #PSC511B #Audience

[Joy Peace @JoyPeace4110]

I found the shift from reach to relationship to be powerful! it challenges organizations to stop focusing on the quantity and start focusing on the quality of its audience. The reach can be temporary but the relationship can be long term. #PSC511B #Audience

[Joy Peace @JoyPeace4110]

The idea of turning seekers into joiners and joiners into amplifiers show that marketing isn’t a just about a moment but it’s a process. Nonprofits especially need to think long-term and not focus on campaign to campaign methods! #PSC511B #Audience

[Joy Peace @JoyPeace4110]

Owning your audience is about connection and communication. Relying on social media platforms alone will result in your organization’s loss of control and experiencing short-term relationships. #PSC511B #Audience

[Joy Peace @JoyPeace4110]

One of the biggest takeaway from the Audience reading is that attention is temporary but connection is lasting. Organizations that chase audience reach over engagement will not reach its full capacity. #PSC511B #Audience

[Joy Peace @JoyPeace4110]

@jmelder02 Totally agree with you! Their messaging is consistent across all platforms

[Joy Peace @JoyPeace4110]

Planned Parenthood ensures that all of their social media content aligns with their mission and vision to provide reproductive healthcare, education, and advocacy #PSC511B #Strategy

[Joy Peace @JoyPeace4110]

@KAFJones I think that is a great idea. That was actually one of my suggestions on the paper!

[Joy Peace @JoyPeace4110]

Planned Parenthood has a way of engaging with its audience through their content. Their approach is not only informative but creates conversations #PSC511B #Strategy

[Joy Peace @JoyPeace4110]

@KAFJones Agreed!! Planned Parenthood has found a way to utilize social media to its full potential and doing so the organization has been able to sustain a strong social media presence and enhance their awareness amongst current and potential supporters

[Keri Jones @KAFJones]

My case study paper for class has me thinking how Planned Parenthood has unlocked the key to using social media! It clearly understands that social media is the most visible part of its brand and the easiest, most cost-effective way to connect with its audience. #PSC511B #Strategy

[Keri Jones @KAFJones]

Nothing gets past the Planned Parenthood marketing department. The team begins its day on the way into the office by scouring the internet while still sipping their coffee! That is dedication. #PSC511B #Strategy

[Joy Peace @JoyPeace4110]

@leallen31 This approach doesn’t only build trust but it presents the organization with the opportunity to develop longstanding relationships and create meaningful impacts