JP

somewhere between scaling, ads & ops.

[JP @jpdotzip]

I helped scale a service company from $7.5M → $35M.

3 lessons that moved the needle:

1. Strong branding made every marketing dollar work harder.

2. Growth held steady by reinvesting 8–10% of next year’s projected revenue into marketing.

3. Expansion only worked after we saturated our core city.

[JP @jpdotzip]

@jack__elstub @quinnslcm Saw the first post and kept scrolling, not really news😅

if you run ads you understand you don’t kill your winners.

[JP @jpdotzip]

if you want your business to have better ad conversion:

1. make better creatives
2. increase the amount of creatives

[JP @jpdotzip]

the easiest way to lose $15,000?

ignore your own leads.

i submitted a bathroom remodel request last week.

budget was $10k–$17k, cash in hand.

no response.

these are the types of weaknesses scaling will expose.

and no amount of marketing will fix bad ops.

[JP @jpdotzip]

one good offer can 10x your ad spend.

we changed one line in the headline.

same audience.
same service.

$30–40k in ads → $300–500k in revenue.

your ads might not be the problem.

your offer just sucks.

[JP @jpdotzip]

If you start a business don’t forget your website is supposed to convert.

Not just explain what you do.

[JP @jpdotzip]

how to structure a landing page that prints:

1. outcome of product/service
2. video sales letter
3. awards or accolades
4. video/user testimonials
5. demos or what’s included
6. compelling offer

[JP @jpdotzip]

An unclear offer can ruin a campaign.

Top of Funnel prospects have no idea who you are or what you do.

Test your offer, make sure it’s clear.

https://t.co/oPuuITBjFc

[JP @jpdotzip]

How to turn a low-lead campaign into a booked-out calendar.

Change how the offer is packaged:

$2,500 Off a Furnace

vs

BOGO With a Full Heating & Cooling System

Most homeowners don’t know the cost of a furnace.

Most know BOGO.

If you’re not converting, make the offer clear.

[JP @jpdotzip]

Everyone wants to scale.

Few want to optimize.

If your backend isn’t converting organically,
paid traffic just exposes the weakness faster.

[JP @jpdotzip]

Organic = Test
Paid = Accelerate

Don’t waste money on unproven ads/offers.

[JP @jpdotzip]

Marketing Minutes: Remove buyer friction.

A simple mistake can kill conversions.

Don’t link to your homepage.

An ad should match the page it links to. Otherwise you’re creating friction.

Example an offer should land on a coupon/offer page. Not your homepage.

Buyers don’t want to hunt for the information they just saw in an ad.

Make it seamless.

https://t.co/IVz7uh7Gj6

[JP @jpdotzip]

New Marketing Minutes - Why ads don’t convert:

https://t.co/hw5NAQCIFH

[JP @jpdotzip]

@coltybrah 👀👀👀

[JP @jpdotzip]

@STLChrisH 🤣 our team had several meetings to get naming rights for a local racetrack. (debated the minor league stadium too)

but far from that type of budget.

[JP @jpdotzip]

@erealander wait until that neighbor effect kicks in.

a few houses per block isn’t out of the question.

seen in with hvac installs first hand.

[JP @jpdotzip]

@MaxRigler1 lol must be wholesale

that is prime😂

[JP @jpdotzip]

@WifiMoneyPlant at first i read 30k and was not impressed.

[JP @jpdotzip]

@neilpatel it’s literally free exposure, nurturing your loyal customers, social proof, authority building….

i’m floored the top response is “just because”

[JP @jpdotzip]

@dsog sound advice.

the four agreements helped me realize that pretty quickly.

don’t make assumptions (that life will be fair)

don’t take anything personally (bad things happen, it’s not personal, keep it moving)