The Culture Captain: A 4-Level Framework for Athletes: Know Yourself, Lead Yourself, Lead Others, Lead the Team
https://t.co/wPylCCuW0h
"This book gives athletes the ultimate roadmap to becoming the type of leader every coach wants on their team." — @CoachDustyMay
3. If you are an Athletic Director or Head Coach looking to get The Culture Captain into the hands of your entire roster or leadership council, we are offering bulk discounts (up to 40% off) for orders of 5+ copies.
https://t.co/0R7hnz2MuI
My new book, The Culture Captain, officially launches on June 9, 2026
This isn't just another leadership book. It’s a fable designed for the modern athlete—a roadmap to the "4 Levels of Leadership" that coaches can actually hand to their athletes and know it will be read.
2. Secure Your Pre-order If you want to ensure the book is on your device the moment we launch, Kindle pre-orders are officially open.
https://t.co/Hxk36nEEbi
Great podcast by @JpNerbun, @CoachNSanderson, and Betsy Butterick. Covers how WE receive feedback as coaches. Good one for building a great program - and also having the ability to precede feedback - whether asked for or not 😉.
https://t.co/c8XzL8nYbE
Are we focused on the wrong goal when we talk about "safe spaces?"
Psychological safety is a condition, but the real goal is courage. As Daniel Coyle suggests, maybe we should be calling them "brave spaces".
I'm interested in creating the conditions for people to sit in vulnerability, uncertainty, and risk—the three requirements for courage. The world doesn't need more bubble wrap—it needs more courage.
Your bench players don't just want to belong.
They want to matter.
And right now, most coaches have no process for giving them that.
New episode with @sammy_landerr — the world's first Substitution Coach — is out now.
🎧 https://t.co/N6IyWXyopP
So what do you do when purpose fades?
You row.
Values are the oars. Even when you can't feel your Why, you can still act in alignment with who you are.
The best coaches build environments where standards show up on film.
That’s what we’re building inside TOC Coach Community.
If you’re serious about leading better, teaching better, and building a program your players are proud of… Come join us.
https://t.co/r5OWVy9q5M
Full conversation with @brad_stulberg drops today
Link: https://t.co/seedCI4jl4
His book "The Way of Excellence" is essential reading for anyone pursuing sustainable high performance.
What's your take—do you lead with purpose or values?
🎯 NEW EPISODE: @brad_stulberg on The Way of Excellence
True excellence = Mastery + Mattering
Not just getting good at something, but becoming a better person while doing it.
This conversation changed how I think about leadership.
Thread on the key insights 🧵👇
Values > Purpose
Purpose is an emotion. Sometimes it's there, sometimes it's not.
Values are concrete actions you can take even when you feel like crap.
Show up. Act in alignment with your values. Give yourself the best chance at feeling purposeful.