jrellgo

eat nachos

[jrellgo @jrellgo]

I’m supposed to be doing things but I found a new family on instagram that I just want to watch all the videos of

[remx @biigrem]

Why was we all saying “i believe i can fly, i got shot by the FBI” in elementary school😩😩? Who started that

[𝗦𝗵𝗼𝘄 𝗠𝗲 𝗧𝗵𝗲 𝗗𝗮𝘁𝗮 @txsalth2o]

I'm grateful to women who hyphenate their last names, because you immediately know that they're going to be a pain in the ass.

[jrellgo @jrellgo]

🤣

[desertlace @desertlace]

protect your future wife from Sharepoint and Teams

[jrellgo @jrellgo]

The reality right here

[🍂 @Lovandfear]

Maturing as a parent is realizing parenting is more about controlling your own behavior than your child's.

Our children mirror us, never forget that.

[Gary Vaynerchuk @garyvee]

The quicker you act on realizing you have to attack life, not let it happen to you, the quicker you enjoy this journey versus wasting it on stress, anxiety, and worry

[Ian Haworth @ighaworth]

Having a baby will make you realize how insanely hilarious it is when childless people give out parenting advice.

[jrellgo @jrellgo]

Genius

[Caitlin Francis @MrsCMFrancis]

I teach my kids from about age 3 to come put their hand on my arm or leg if they want to speak to me while I’m speaking to another person. I then put my hand over theirs to show them I see them and I’ll get to them soon. Manners are so important to instill young.

[jrellgo @jrellgo]

Lol 🤣 we must be Einstein then guys cuz we were writing these papers without reading the damn book. All
Off spark note vibes lol

[Lo @lolo_tho]

I was told by a 22yr old today that there was no way people were writing 10 page papers without AI.

[jrellgo @jrellgo]

Gas is $6 and footlongs are $15. Oh we know it.

[Stop the Nonsense @kasthomas]

Everyone in the US took a 30% pay cut and didn't even know it.

[𐌁𐌉Ᏽ 𐌕𐌉𐌌𐌉 @OrevaZSN]

You’re standing on a planet with molten lava at its core. Trees are turning sunlight into air you can breathe. Your heart is beating without you asking it to. There’s a moon in the sky and bugs that glow. This whole thing is absurdly beautiful. Don’t forget to notice it.

[Bummer T. Vibes, Esq @VibesBummer]

When I’m eating shared nachos I’m always thinking 3 nacho moves ahead of my opponent.

[゛ ☆ .ᐟ ⋆ @veinIuvr]

and for the lady, perhaps a fucking break

[jrellgo @jrellgo]

Revolve is about to take all my money for these euro outfits I need

[jrellgo @jrellgo]

Like can we all collectively agree we need a reset? Like make a soda 10 cents again cuz none of this matters, let’s eat.

[jrellgo @jrellgo]

Who was in on that @adidas campaign zoom call??! Cuz that marketing team weeeeeehew put me on 🔥 #YouGotThis

[jrellgo @jrellgo]

Read paperback Harry Potter and rode my bike 🚲

[Raven @Ravenismeee]

To those who grew up without the internet, how did you cope with boredom at home?

[jrellgo @jrellgo]

Lol 🤣 like actually

[Matheus @matheustuite]

Estamos vivendo um período em que a pessoa inteligente precisa permanecer em silêncio para não ofender os ignorantes.

[jrellgo @jrellgo]

No

[Rhoda @Symply_rhoda1]

When you give birth...Do you feel immediate relief like, you're not pregnant anymore ? Obviously you're probably not gonna feel back to normal but is there any type of relief ?

[jrellgo @jrellgo]

Marketing GOLD

[Aakash Gupta @aakashgupta]

Hailey Bieber sold Rhode to e.l.f. for $1 billion in three years. Charlotte Tilbury took 7 years to clear $1 billion. Byredo took 16. The Rhode deal closed August 5, 2025.

Rhode shipped 10 products at the time of sale.

The 8-K disclosure was unusually granular for beauty M&A. $212 million in net sales for the 12 months ending March 31, 2025. Cost of goods around 19% of revenue. Zero physical retail. Direct-to-consumer only.

That COGS line is the part Wall Street kept rereading. Estée Lauder runs closer to 30%. Charlotte Tilbury's pre-acquisition EBITDA margin sat at 3.8%. Rhode was printing margin because the SKU count was small enough to manufacture at scale on each item.

The marketing line is where the real story sits. Tribe Dynamics tracked Rhode at $248 million in Earned Media Value in 2024 alone. Ranked #1 in skincare globally. 367% year-over-year EMV growth. Rhode ran a quarter-billion-dollar marketing campaign and paid for none of it.

Reported marketing efficiency at the time of the deal was around 9x. Every dollar in brought back nine. Beauty incumbents run that ratio in the 3-4x range.

The product strategy was the discipline most celebrity brands miss. Rhode launched June 2022 with three SKUs: peptide lip treatment, peptide glazing fluid, barrier restore cream. $20 to $40 pricing. Roughly one new product per quarter. The full catalog still fit on a single page at acquisition.

KKW Beauty carried about 50 SKUs at peak. Kylie Cosmetics ran past 100. Both had 10x the operational complexity and a fraction of the multiple.

The $35 phone case with a slot for the peptide lip treatment was the giveaway. Wearable advertising. A daily product reminder visible to every person Hailey's customer met that day.

e.l.f. paid $800M at close plus a $200M earnout tied to growth e.l.f. now controls. Sephora distribution rolled out fall 2025. International through e.l.f.'s existing channels.

TIME just named Rhode one of the 100 most influential companies of 2026. The 8-K already named it $21 million in net sales per SKU.

Hailey was the only marketing department Rhode ever needed. e.l.f. paid $1 billion for the headcount.