jrysn_

[reu @kariyoong]

until now SM still hope to have another idol-actress with so much impact, stable popularity and longevity like her

[空飛ぶ娘 @skysky_ca]

168cm、少女時代ユナのプロポーション…お顔ちいさいし首長いし、手脚長いしアイドルも女優もこなしてて非の打ち所がない

[(temp hiatus) 임윤아 Lim Yoona🎀 👩‍⚕️🩺 @YoongHaNa]

[KOREAN INDUSTRY] 260915 "Yoona and IU are better"… Why Advertisers Are Hooked on '20-Year Veteran Stars'

🔗https://t.co/gRXIzFHjJF

'20 -Year Stars' Popular in the Advertising Industry : Fans of Yoona, IU, and Others from 20 Years Become High-Purchasing Power Consumers

Recently, the advertising industry has seen a trend of preferring stars with around 20 years of experience, just as much as newcomers in their teens and twenties. Yoona, IU, and Jun Ji-hyun are prime examples. According to the retail industry on the 15th , the shoe brand Le Mouton is currently running a new advertising campaign after selecting actress lim Yoona as its model this year. Born in 1990 , Yoona is 36 years old this year. Although it has been 19 years since her debut with Girls' Generation in 2007, she is even more actively pursuing a career as an advertising model. Following her endorsements of the massager Puliio and the cosmetics brand Sulwhasoo, she was successively selected this year as a model for Chungjungone and Le Mouton. IU, born in 1993, has also been a top-tier model in the advertising world for 18 years since her debut in 2008. She spans across the alcohol, fashion, and financial sectors, working with brands such as Chamisul, New Balance, and Woori Financial Group. In a survey conducted this year targeting advertising and marketing professionals, she ranked first as "Korea's Representative Female Advertising Model" for the third consecutive year.

The reason the advertising industry consistently prefers them is not simply due to their recognition. It is because the fans who admired them in their teens and twenties have aged alongside the stars and become consumers in their thirties and forties with purchasing power . Having been active for a long time without significant damage to their image, they have also secured recognition among companies as "proven models."

#LimYoona #YoonA #임윤아 #윤아

[(temp hiatus) 임윤아 Lim Yoona🎀 👩‍⚕️🩺 @YoongHaNa]

[KOREAN ECONOMY] 260915 "Please give me Yoona's sneakers"... 'Gift for parents' sells like hotcakes, becoming a 'huge hit' after 2 years

🔗https://t.co/xMdaODgsdu

Yoona dressed up the 'word-of-mouth product'

Fans see her emerging as a 'trusted model' encompassing the 30s and 40s generation, who have acquired purchasing power. Long-term modeling and on-set cooperation... love calls are spreading.

If your feet hurt, wear Le Mouton; if your legs are stiff, use a Pulio massager. The face recommending these two brands, which have recently become popular as "gifts for parents," is the same: Lim YoonA, a member of Girls' Generation and an actress.

It is as if the Girls' Generation member, who once dominated cosmetics and fashion advertisements, has become a "marketer of filial piety items" selling comfortable shoes and massagers. This is no mere coincidence. Fans who grew up watching Yoona have now reached an age where they must look after their parents' health and worry about their own physical fatigue.

Le Mouton selected Yoona as its brand model last April. The advertising slogan is "We hope you are comfortable." Yoona walks in comfortable sneakers instead of fancy dress shoes. Rather than lengthy explanations of the shoes' materials and functions, the brand is presented through Yoona signature comfortable and upright image. Daesang Chungjungone, celebrating its 30th anniversary this year, has also selected Yoon-ah as its new model to emphasize its image as a "life food brand" that accompanies consumers' entire daily lives, extending beyond just food products.

The massager brand Pulio has also been featuring Yoona since September 2024. Starting with calf massagers, Pullio has expanded its product line beyond neck, shoulder, and lower back massagers to include chairs equipped with massage functions. In the commercial, Yoona sits in a massage chair and says, “I need to replace all my chairs with this.”

Yoona is not unfamiliar to the parents' generation either. She has consistently appeared in dramas, variety shows, and insurance commercials. To the children's generation, she remains a sophisticated idol, while to the parents' generation, she is an upright and trustworthy actress. She is a rare model capable of persuading two generations simultaneously with a single advertising fee.

#LimYoona #YoonA #임윤아 #윤아

[랑 @luvmyna_]

윤아 메이크업 담당선생님께서 윤아 메이크업 부담스럽다고 하신 이유
ㄴ쌩얼이 이얼굴임

[Lim YoonA — 임윤아 @Cindot_Fc]

While other insurance companies continue to change their brand ambassadors, DB Insurance has stayed committed to its exclusive partnership with Lim YoonA for 9 years.

9 years of collaboration is remarkable in an industry where brands and ambassadors often change over time. It strongly reflects the consistency and enduring value DB Insurance sees in YoonA as its representative.

Yoona’s strength isn’t simply about being a popular celebrity. Her long-standing public image, recognition, credibility, and ability to remain relevant have made her a powerful and consistent brand partner.

Some brands keep searching for a new face. But DB Insurance chose to keep the face that has represented them for nearly a decade.

9 years. One partnership. One Yoona. That kind of longevity speaks for itself 👑

Hope for more years to come! 🫶🏻

#LimYoonA #임윤아 #YoonA #윤아

[mhlove @mhlove16]

260904 林潤娥所打造的雙重事業：從少女時代center到全球韓劇的女主角

大家常會把林潤娥的職業發展歷程看作是「從Top偶像拓展到演員領域的成功案例」，但實際上的順序卻與此有所不同。林潤娥是在2007年7月從MBC電視劇《9局下半2出局》中率先以演員身份出道，所屬的少女時代則於同年8月5日正式出道。從她在SM娛樂公司擔任練習生時期開始，她就一直同時進行歌手訓練及演技課程，因此演員活動並不是她在偶像團體成名之後，才開始另外進行的一項「副業」。

身為一名年輕演員，她很快就迎來了演技生涯的第一個重要機會。2008年，她在KBS1日日劇《你是我的命運》中飾演張晨曦一角，同年8月全國收視率達到31.6%。當時年僅18歲的她，馬上就以劇中女主角（張晨曦）的身份，在全國的中、老年齡層觀眾中有了廣大的知名度。

2009年因為《Gee》歌曲的爆紅，讓少女時代一躍成為韓國的TOP偶像女團，而潤娥本身也代表著少女時代的「center形象」。雖然大眾的認知度對演員來說是很強大的資產，但同時也會產生一種無形的侷限，無論她飾演什麼樣的角色，首先都會讓人聯想到「她是少女時代潤娥」的這個身份。事實上，她在演藝生涯初期，確實也曾遭遇過大眾對於偶像身份演員的偏見和演技爭議的情況。

對於上述的情況開始有了明顯的轉變，主要是歸功於她在2017年的電影出道作品《機密同盟》。由林潤娥所飾演的無業小姨子朴敏英對玄彬所飾演的北韓刑警任鐵零一見鍾情，直接顛覆了大眾對她以往所展現端莊清純的偶像形象。在影評中也認為她收放自如的喜劇演技，構成了電影中關鍵的喜劇元素。而林潤娥在後來的採訪中也認為電影《機密同盟》是她個人的演技轉折點，也讓她獲得了自信。

在林潤娥演技生涯中，最具重要性意義的作品應屬2019年的電影《極限逃生》。這是林潤娥首次擔任電影女主角，劇中有大量的逃難場面，她必須奮力奔跑、揮灑汗水、甚至哭泣，與此同時又要保有喜劇表演的形式。這部電影在當時獲得了約942萬觀眾觀賞的票房佳績，也讓大眾感受到「電影中角色（意珠）的強烈存在感」，而非以往只是單純對她這個漂亮的偶像演技做出好壞評價。當時SBS電視台也曾評價：透過《極限逃生》得以看到演員林潤娥的成長。

此後，林潤娥的戲路也比以往更加廣泛。在2022年的類型劇《黑話律師》之後，她在2023年演出了具有大眾性的浪漫喜劇《歡迎來到王之國》，並以此劇多次創下Netflix非英語電視節目每週觀看時間第一名的紀錄，這也使得曾是韓國明星的林潤娥，再次深植於全球韓劇觀眾心中。

2025年《暴君的廚師》又將這波熱潮提升到了一個新的高度。林潤娥在劇中飾演一位來自現代的法式料理主廚延志永，電視劇最後一集在韓國全國平均收視率達到17.1%，瞬間最高收視達到19.4%。同時在Netflix的國際串流平台上，這部劇在2025年下半年所有的劇集中已累計觀看時間長達5億8830萬小時，位居全球第三名，僅次於《星期三》第二季和《怪奇物語》第五季。

在林潤娥將近20年的職業生涯中，一個很有趣的變化正是「時代變遷」。2008年，她以無線電視台的日日劇達到30%以上的收視率證明了演出角色的成功，過了15年後，又以Netflix的全球排行榜成績作為現今被認可的新指標。由此，我們可以說，林潤娥是從電視收視率的時代一直延續到OTT的全球串流媒體時代，一直都活躍在演員的領域之中。

然而，在這過程中還有一個特點，就是林潤娥沒有打算要放棄自己作為少女時代成員的這個身份。她從沒有為了要擺脫偶像的既定形象，而刻意與團體活動保持距離或頻繁缺席，而是同時以「少女時代潤娥」和「演員林潤娥」兩種身份並行。 在2017年時，她也曾解釋過，她能夠長期兼顧著少女時代的團體活動和演戲，是因為她本身對這兩個領域都非常喜愛。

總結來說，林潤娥在演員事業的成功，並不是因為她抹滅了過去身為偶像身份的結果，反而更像是她藉由提升自己的演技經驗，逐漸追趕上以往過於強烈的明星形象。她能在電影《機密同盟》中毫不畏懼的顛覆以往形象，又在《極限逃生》中奮不顧身的投入角色之中，此後也將戲劇作品拓展到類型劇、浪漫喜劇，以及古裝劇之中。

從2007年開始，幾乎是同時作為演員和歌手一起發展的兩種事業路線，如今已經到達了一個不需要為了某一邊而捨棄另一邊的階段。如果說「少女時代潤娥」不是林潤娥的過去式，而依然是現在式的話，那麼「演員林潤娥」本身，也已經成為了一種不適合用偶像的延伸活動來解釋的獨立品牌。

📌新聞來源：https://t.co/N5Il4A2QHB

#임윤아 #윤아 #LimYoonA #YoonA

[🤍 @yeppeoyoona]

No new project or special event, but a journalist randomly decided to write an entire article highlighting YoonA’s journey as both an idol and an actress 🥹🤍

“From Girls' Generation Center to Lead Role in Global K-Drama… The 'Two Careers' Created by Lim YoonA”
🔗 https://t.co/Qy7RgyuT1n

#LimYoonA #임윤아 #YoonA #윤아

[DramaList @_dramalist]

Yoona proves her global star power once again

Two of her dramas rank among Netflix’s Top 20 Most-Watched Korean TV Shows since 2023:

- King the Land — 70.8M views | 1.3446B hours viewed
- Bon Appétit, Your Majesty — 44.1M views | 691.1M hours viewed

[🤍 @yeppeoyoona]

YoonA’s Current Endorsements (as of August 2026) :
🛡️ DB Insurance (Apr 2018)
💍 Qeelin (Aug 2023)
💆🏻‍♀️ Pulio (Sep 2024)
💄 Sulwhasoo (Feb 2025)
🥘 ChungJungOne (Mar 2026)
👟 Le Mouton (Apr 2026)
👚 depound (Aug 2026)

pic cr. 旺仔牛奶会上瘾

#LimYoonA #임윤아 #YoonA #윤아

[🤍 @yeppeoyoona]

A look back at YoonA’s busy and shining 2025 ✨
✔️Actress
Movie - ‘Pretty Crazy’
Drama - ‘Bon Appétit, Your Majesty’
✔️ MC
The 4th Blue Dragon Series Awards
✔️ Singer
‘As We Move’ (‘Pretty Crazy’ OST)
‘Wish to Wish’ (also as lyricist)
✔️ Narrator
KBS1 TV special documentary ‘Stand Again, The Miracle’
✔️ Brand Ambassador
- Valentino PFW (Jan)
- Qeelin
Events: Shanghai (Mar), Seoul (Nov)
- Sulwhasoo <appointed as BA in Feb>
Events: Seoul (Apr & Sep), Shanghai (Sep),
Hangzhou (Sep), Bangkok (Oct)
- Pulio
Event: Seoul (Oct)
- Vita 500 <appointed as model in Apr>
✔️ Birthday Live - YoonA’s Mini Room
✔️ Drama Fan Meeting
Yokohama, Macau, Ho Chi Minh City, Taipei, Bangkok, Seoul
✔️ Magazine Covers
-Marie Claire Korea (Aug issue)
-WKorea (Oct issue)
-Allure Korea (Dec issue)
✔️ CF Filming and Photoshoots
✔️ Press Conference for PC & BAYM, Press Preview/ GV/ Stage Greetings for PC, Variety Shows & Youtube Shows

THANKYOU 2025, THANKYOU LIM YOONA 🥹🫶🏻

#LimYoonA #임윤아 #YoonA #윤아

[Lim YoonA — 임윤아 @Cindot_Fc]

Happy 1st Anniversary to Bon Appetit Your Majesty! 🎊🎉

And YoonA also has accomplished ✨🫶🏻
— ranked #1 Netflix Daily & Weekly
— ranked #1 Highest Rating TV with 17.1%
— ranked #1 5x Fundex Buzz-worthy Actor
— ranked #1 4x RACOI Korea Buzz Actor
— ranked #1 Idol + Actor Brand Reputation
— ranked #1 Most Search on Google 🌎
— ranked #2 Big Data Actor Aug & Sept
— ranked #3 Best Drama Actor of the Year
— ranked #4 Gallup Korea Actor Shines
— The ONLY Actor & Actress (1st/2nd Bill) with 2 different projects ever ranked #1 on Netflix Global Weekly (Non English for Ori & Non-Original Series) for 2 weeks a row

#9 Different Titles given to Lim YoonA:
— Rom-Com Queen
— Box Office Guaranteed Check
— One-Top Actor
— Hallyu Actor
— Representative Actress in 30s
— K-Global Historical Goddess
— Trust & Believed Actor
— Triple Crown Box Offie
— Comic Melodrama Queen

And many more achievements apart from this!

#LimYoonA #임윤아 #YoonA #윤아 #BonAppetitYourMajesty #폭군의셰프

[mhlove @mhlove16]

有韓飯說光憑林潤娥送禮物的片段，就能看出她對長輩非常親切，社交能力也很好。而她真的也是目前五集下來，帶最多禮物來的訪客，雖然說禮物數量只是個人心意，但我覺得作為親孫女代表的她，在挑選禮物以及相處的細節上真的都做得非常好！👍

1.Le Mouton的兩雙鞋子不是因為廣告贊助送的，是潤娥自己花錢買給奶奶的禮物，她有說是和奶奶約定好的。奶奶還知道她在廣告裡是穿栗子色的款式。

2.第一個包裝精美的禮物，是因為潤娥在兩人一起演出的電視劇《歡迎來到王之國》中的名字是「愛/사랑」，所以挑選了有❤️的小盤子（一次送了2個）。

3.送了2個小盤子後，又機智地對奶奶說著「雖然拆禮物的包裝會很累，但還要再拆一個大的」奶奶就笑說收到禮物很幸福

4.奶奶邊拆禮物邊說「怎麼花那麼多錢買禮物」，她就笑著回說「賺錢就是為了在這個時候（送奶奶禮物）用的」然後奶奶拆完看著湯盤的時候，她又很貼心的幫奶奶把腿上的包裝紙都收走

5.奶奶還特別提到潤娥之前有送她很厲害的禮物，是平常很難吃到的松茸禮盒，對此潤娥遺憾地說「可惜在那之後就很難買到了」

6.最後潤娥又送上自己平常也喜歡吃的小零食（蔬果乾禮盒），或許是怕奶奶會覺得收那麼多禮物有壓力，所以就很有sense地說「這些是三年沒見所累積的禮物，一年代表一樣，所以送了三樣（鞋子、碗盤、蔬果乾）」

補充：
林潤娥送的盤子是相同的法國陶瓷品牌，然後蔬果乾是韓國品牌，那個禮盒的內容物是：甜豆、草莓、銀杏、蓮藕。粗估一下這次帶去的所有禮物花費大概是70幾萬韓元，光是三個盤子就50幾萬了（不過沒關係，林潤娥是真的有錢，帶禮物去見這麼疼愛她的奶奶也是應該的😆）

[Kim @Kim__09]

After Lim YoonA and now Park Jeongmin also be part of Le Mouton Shoes new model😍😍our Junkyeong and Rahee🙈

https://t.co/s3WYrtOfKv

#임윤아 #LimYoonA #YoonA

[🤍 @yeppeoyoona]

Actress Kim Young Ok wrote YoonA a letter after 2 years, and look at how touched YoonA was 🥺

“I’m always grateful to you. I love you, my beautiful and lovely YoonA. I will always pray that your life is filled with many happy days. Let’s see each other again on a good day. My number one granddaughter! Number one bride material!”
😭🫶🏻

🔗 https://t.co/c7RsJANjuS

#LimYoonA #임윤아 #YoonA #윤아

[🤍 @yeppeoyoona]

Senior Actress Kim Young Ok shared on her YouTube channel that YoonA is one of the grandchildren she wants to invite on her show
👵🏻: “But I heard they’re busy… halmeoni is upset 😔”

YoonA ya, halmeoni is upset. So please take this as your sign and be the next guest 🤭

#LimYoonA #임윤아 #YoonA #윤아

[🤍 @yeppeoyoona]

Remember when Kim Young Ok halmeoni wrote that heartfelt letter to YoonA in 2024 that made everyone cry, and even called her during BAYM filming last year? 🥺
You can really tell how much she cherishes YoonA and treats her just like her own granddaughter 🤍

[𝐃𝐞𝐞𝐫𝟓𝟑𝟎 @springdeer530]

2년 후 다시 써 본 편지가 왔음...😭💌

늘 고마워 우리 곱디 고운 윤아 사랑한다.
살아가며 행복한 날 많기를 늘, 기원하리라
좋은 날 또 보자
일등 바깥손녀! 일등 신부감!

[배우 김영옥 @MZgrandmother]

그래서 진짜 몇살인데?🤔😏🥰😡
| #윤아 in 월간할머니집🏠

🅲🅾🅼🅸🅽🅶 ​ 🆂🅾🅾🅽 !

📢8월 19일 수요일 6시 30분 [김영옥] 채널에서 대공개🎉

#연기챌린지 #김영옥 #윤아 #배우

[Girls' Generation @GirlsGeneration]

Happy Birthday #YOONA 🩷

#YOONA #윤아
#GirlsGeneration #소녀시대
#HappyYOONADay