Jefferson

Curious creative, making the complex simple, and leading through change. Husband & father. Glass is half-full. 🇺🇸

[Jefferson @jseevers]

What an incredible way to capture the spirit of a school and the culture it seeks to build. @McCallieSchool #branding #culture #missiondriven

[McCallie School @McCallieSchool]

In 2018 we interviewed McCallie 6th graders. Now it's time for these same McCallie seniors to answer their childhood questions.

In order of appearance: Canon Brock '25 Will Turrell '25 Nkenge Ashford '25 Christian Lawhorn '25 Ward Richey '25

#mccallieschool #graduation

[Jefferson @jseevers]

"Consumers are 4 to 6 times more likely to trust, buy from, and advocate for brands that lead with a clear and authentic #purpose." (Forbes)
Purpose isn’t a tagline — it’s a promise that lives in every interaction.
Is your #brand just talking about purpose or truly living it?

[Jefferson @jseevers]

“Language is how you give intention to your intuition and how you share you vision with others. Language is how you create a culture.” @wguidara #unreasonablehospitality

[Jefferson @jseevers]

Yes and thank you. #timeaway

[Jefferson @jseevers]

Your customer experience is only as strong as your internal culture. In this episode, we uncover how employee engagement, or lack thereof, directly impacts how customers perceive and interact with your brand. #podcast #branding https://t.co/vxql5zOlYy

[Jefferson @jseevers]

Customers don’t leave because of price or convenience alone, they leave because they don’t feel valued. If you're only focused on selling and not serving, your customers notice. They remember how they were treated and whether you delivered on your promise. #CX #branding

[Simon Sinek @simonsinek]

Service isn't doing what's expected of us. Service is doing more than what's expected of us.

[Jefferson @jseevers]

“When you celebrate alongside someone, it brings you closer to them. So why isn’t every business with a loyalty program finding some way to celebrate these moments with their most faithful customers?” // Great post by @wguidara #service #brand https://t.co/LDjngMKusI

[Jefferson @jseevers]

Whether you're @FoodLion, @Walmart, @Publix, or some other retail establishment, the truth is that #PeopleFirst is the next big brand strategy. #branding #purpose https://t.co/IKTWHyO9Sr

[Chicago Bears @ChicagoBears]

📍 Chicago

[ESPN @espn]

Breaking: Chicago is finalizing a deal to hire Lions offensive coordinator Ben Johnson as its next head coach, sources tell @adamschefter.

[Jefferson @jseevers]

Immensely frustrated with @Squarespace. Google moved my domain and there is no realtime (phone or chat) support to verify it. As someone deeply rooted in branding, they should really improve this model if they expect to keep customers. @SquarespaceHelp what say you?

[Jefferson @jseevers]

Harbaugh is a class act.

[Adam Schefter @AdamSchefter]

LAFD said it would love a morale boost, so Chargers HC Jim Harbaugh went up to the base camp off PCH in the Palisades on Thursday night. Harbaugh met firefighters, police and members of the national guard.

[Jefferson @jseevers]

#GoBlue

[Jefferson @jseevers]

@CHGO_Bears @CoreyWootton @CHGO_Sports It’s the absolute truth @CoreyWootton. Any good organization is going to have a solid leadership vision, and equip their leaders to execute on that vision with their unique abilities. It starts at the top.

[Jefferson @jseevers]

Super excited to share the latest #BreathingBrand podcast episode with you all. I talk with Jean Rakich about leading teams, embodying the mission, vision, and values, and how mentorship can truly transform a business and it's people. #podcast #leadership https://t.co/W3qLWUCKtF

[Jefferson @jseevers]

The problem I see with the @ChicagoBears is a complete lack of vision. From the top to the bottom. If there were clear and actionable vision & mission statements that inspired everyone in the organization, I think we’d be in a much better situation. (Example: see @chargers)

[Jefferson @jseevers]

Love Harbaugh.

[Los Angeles Chargers @chargers]

player’s coach

[Jefferson @jseevers]

@KyleBrandt Without a clear vision that is communicated and owned from the top down, there will be no clarity or alignment.

[Jefferson @jseevers]

Is AI capable of helping your brand breathe? Take a few minutes and let's unpack some of the benefits and limitations of AI and determine if it can build your brand. #branding #podcast #AI #culture

https://t.co/IrHznR5Oqc