Joel Horwitz

Caffeine, Data, and Laughter driven growth leader, marathoner, and father of two, partner of one. Solo founder of Synter. Backed by

[Joel Horwitz @JSHorwitz]

this has been useful for some people: https://t.co/UJgZDQx4zG

[Joel Horwitz @JSHorwitz]

Content syndication gets a bad rap because teams buy leads from it, then wonder why sales ignores them. The leads are not the problem. The contract is.

[Joel Horwitz @JSHorwitz]

great analysis was shown at the start

moving to 1.4T in ad spend

[Joel Horwitz @JSHorwitz]

Jessica Peltz-Zatulove at Horizon’s Advertising Economic Forum just named the thing: ATC. Ambitious trust and control.
Love this. At Synter we run shadow agents that build a digital twin of the campaign so you can dry-run and test before anything spends.
https://t.co/FsaZzXJcD9
@jessicapeltz @ericfranchi @sblaustein
Eric Franchi is @ericfranchi (Aperiam). Sim Blaustein is @sblaustein (1745 Ventures).

[Joel Horwitz @JSHorwitz]

incredible event @HorizonMedia @rwlord interviewing founders

[Joel Horwitz @JSHorwitz]

Paid media rents attention. A point of view earns it. Rent before you own and you pay every month for people to forget you.

[Joel Horwitz @JSHorwitz]

@thorstenball see you soon!

[Joel Horwitz @JSHorwitz]

@connorado hey! i was there last night too. surprised we didn’t bump into each other.

[Joel Horwitz @JSHorwitz]

The best content team in your company is sales. They just never write anything down.

[Joel Horwitz @JSHorwitz]

I'm around all week. I build Synter, so I spend my days on how AI should plan and buy media. If you're at #AWNewYork and want to compare notes, reply or DM me.

[Joel Horwitz @JSHorwitz]

I'm at Advertising Week in NYC this week (Oct 5-8, Penn District). I went through the full agenda and pulled the talks I actually plan to sit in on. Mostly AI in media buying, measurement, retail media, CTV and B2B. Here's my list. #AWNewYork

[Joel Horwitz @JSHorwitz]

Thu is B2B day at B2BMX:
10:50am "Close the Identity Gap: What Your AI Traffic is Really Worth" (CHEQ, Twilio)
3:30pm "The B2B Customer Journey Is Disappearing. What Comes Next?"

Plus 12:50pm on the Tech Stage: OpenAI's Dave Dugan and Home Depot CMO Molly Battin.

[Joel Horwitz @JSHorwitz]

Growth engineering shouldn't require duct-taping five different tools just to get clean attribution on your own domain.

Build your next landing page, connect your DNS in seconds, and launch with bulletproof tracking:

👉 https://t.co/Ug4qgUYct2

[Joel Horwitz @JSHorwitz]

3️⃣ Deploy & Launch:
Deploy straight to your custom domain in 1 click and push your campaigns to Google, Meta, LinkedIn, or 24 other platforms.

Every click, lead form, and checkout conversion is tracked server-side on Day 1.

Never miss another click conversion again.

[Joel Horwitz @JSHorwitz]

Now, launching a high-converting campaign takes 3 steps:

1️⃣ Connect your DNS provider: Link GoDaddy, Cloudflare, etc. in 1 click via Synter settings.

2️⃣ Draft your landing page: Build in Synter's visual canvas and test forms, pixels & server-side CAPI before spending $1.

[Joel Horwitz @JSHorwitz]

Today, we shipped native DNS auto-deployment directly in Synter.

You can now connect your DNS provider—GoDaddy, Cloudflare, DigitalOcean, or Vercel—in seconds with zero Nango dependency and zero manual zone editing.

No waiting on IT tickets. No DNS mistakes.